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Email Marketing

Practical perspectives on search, websites, content, and the connections that shape your digital presence.

A person clicking on an email thumbnail, symbolizing ways to improve your email open rate in 2022.

8 ways to improve your email open rate in 2022

Email marketing is one of the oldest marketing strategies, yet it is still very effective. If you use it in the right way, it can substantially increase the conversion rate in your business. However, one of the common problems is that there is a very thin line between informing your customers about the best deals and spamming them with too much information.

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Three women reading about must-try marketing trends for 2022 on a laptop.

Must-try marketing trends for 2022

Marketing is one of those industries that evolve at the speed of light. Trends come fast, and they go away even quicker. We’ve seen a shift towards digital platforms in the past two years. It was the only choice marketers had, so they embraced it.

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Small business doing email marketing in 2022

Email Marketing Tips and Tricks for Small Businesses

When people think about email marketing, the first thing that often comes up is that email is a strategy for only big businesses. This idea is definitely not the truth! And for those who think that email marketing is not worth their time, it is worth mentioning that it has an average return on investment of 4400%.

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8 Benefits of Email Marketing for Small Businesses

8 Benefits of Email Marketing for Small Businesses

In 1971, the first email was sent, forever changing how we communicate. Using email to connect with customers, build credibility in their industry, and increase sales is now common practice. Email marketing helps small businesses communicate directly with their target audience. Here are eight ways email marketing can benefit your business.

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effective marketing methods

Most Effective Marketing Methods for 2019

Digital marketing is still the way to go if you want to grow your business in 2019. The internet continues to offer a massive amount of opportunity for growth for all types of businesses. As the world becomes more digital every day, your customers are now closer to you than you think. Search Engines and Social Media has played a significant role here.

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