Part 2 of Email Marketing – Tips and Tricks for Small Businesses
When people think about email marketing, the first thing that often comes up is that email is a strategy for only big businesses.
This idea is definitely not the truth!
And for those who think that email marketing is not worth their time, it is worth mentioning that it has an average return on investment of 4400%.
If you run a small business, you can benefit from email marketing just like the big players.
This is precisely what you should have learned in part one of this article series.
In this second part, we will dive a bit more into the actionable stuff, with a few tips and tricks on how you can get started!
Start by setting up a mailing list
Email marketing requires you to have a list of potential leads. Also called a contact list or a mailing list. But how do you create a mailing list?
You create a signup form and place it on your website and social media accounts.
One thing to note is that you should always ensure that customers know what they are signing up for.
Provide an incentive to prompt them to provide their email addresses.
Have the correct email addresses
ContactOut is a great tool that finds emails from 75% of Linkedin users at a 97% accuracy rate.
Decide on the type of emails
Depending on your type of business, and the type of product, you will need to decide on the type of emails you will be sending.
You will also need to decide on how frequently you will be sending the emails.
For instance, will you be sending a monthly newsletter or promotional messages?
Think this through!
Email designs and creatives
Now it’s time to come up with a design for your emails. When you are doing so, you must keep the customer in mind.
The goal is to create a message that resonates with the reader and one that they are willing to engage with.
This means you have to understand what your readers and customers are searching for before creating the copy.
Of course, this also goes for choosing the ideal images.
Analyze the performance
Handling and optimizing your email campaigns doesn’t end with the send button.
You now have a great opportunity to get feedback from your customers.
This is where you will analyze and evaluate the different email marketing campaigns to find out which works and which doesn’t.
With this information, you can improve your next email campaign.
Tips to make your email marketing a success
1. Provide quality
You will learn this from your own personal experience—people do not want to go through hundreds of emails.
This is why you should always choose quality over quantity. Send emails that add value to your readers’ lives and create copy that people want to read.
What this implies is that you have to perform extensive research to understand your customers better.
2. Entice customers to sign up
The signup form should not just be on your website’s homepage. You should include this in the blog, as well as on other pages of your site.
The goal here is to entice readers on different web pages to provide their contact info in exchange for your incentives.
The more the readers see the signup form, the more likely they are to sign up for your offer.
3. Mobile-friendly emails
This is critical when it comes to email marketing and digital marketing overall.
The reason here is that most people use their phones to read their emails and to shop – Think about it, our phone is like an extension of the brain, only that it is outside and not directly connected with it…
It makes sense, therefore, to optimize your emails for mobile phones.
Customers have a short attention span and will quickly move to the next email if yours is not optimized for mobile.
Email marketing is alive and will still be even in 2022 and beyond. With an ROI of 4400%, it makes sense to include email marketing in your arsenal of marketing strategies for 2022.
So, follow our advice and not delay any longer and start learning more about how you can apply email marketing, regardless of the size of your business!