Small Business Archives - Innovative Flare

An illustration showing a part of a search results page, symbolizing SERP features you should monitor for better SEO

Published On - September 6, 2022

Matthew Schwimmer Search Engine Optimization, SEO, Small Business, Small Business MarketingTags: SERP Features You Should Monitor for Better SEO

SERP Features You Should Monitor for Better SEO

Improving SEO should always be your number one priority when it comes to maintaining the company website. With that in mind, we are talking about SERP features you should monitor for better SEO. These additional elements contribute to the search engine results by adding a new piece of information....

Three women reading about must-try marketing trends for 2022 on a laptop.

Published On - January 14, 2022

Matthew Schwimmer Email Marketing, Marketing Strategy, SEO, Small Business, Small Business Marketing, Video MarketingTags: Must-try marketing trends for 2022

Must-try marketing trends for 2022

Marketing is one of those industries that evolve at the speed of light. Trends come fast, and they go away even quicker. We've seen a shift towards digital platforms in the past two years. It was the only choice marketers had, so they embraced it....

Small business doing email marketing in 2022

Published On - December 21, 2021

Collin Lynch Email Marketing, Small Business, Small Business Marketing

Email Marketing Tips and Tricks for Small Businesses

When people think about email marketing, the first thing that often comes up is that email is a strategy for only big businesses. This idea is definitely not the truth! And for those who think that email marketing is not worth their time, it is worth mentioning that it has an average return on inves...

Published On - December 16, 2021

Collin Lynch Email Marketing, Small BusinessTags: email marketing in 2022

Email Marketing in 2022 – Why You Can’t Ignore It

Many people are under the idea that email marketing is dead. It is only understandable considering the number of emails that you ignore, delete, and mark as spam if you hold this notion. That said, there is also a select number of emails that you are happy to engage with. With that in mind, it begin...

Small business analyzing their effective market strategies

Published On - December 14, 2021

Riley Richardson Business Ideas, Get More Clients, Small Business, Small Business MarketingTags: Strategies to Boost Your Sales

Effective Market Entry Strategies to Boost Your Sales

Are you interested in breaking into a new market with your business’s products or services? Knowing how to do this while reaching your target audiences is crucial to your success. Market entry strategies can help you map out the specifics. A market entry strategy details all the specific details o...

Small Business Owner Using Storytelling as a Great Marketing Tool

Published On - November 30, 2021

Collin Lynch Digital Marketing, Small Business, Small Business Marketing

How to Use Storytelling as a Great Marketing Tool For Your Small Business

Storytelling can be used as a great marketing tool. Think about that time you sat down to read an interesting book or listen to a highly engaging podcast. Chances are you were so drawn into it that your brain simply lost all consciousness of your surroundings....

Get more traffic for your small business

Published On - November 9, 2021

Collin Lynch Online Marketing, Paid Search Marketing, Pay Per Click Advertising, Small Business, Small Business MarketingTags: get more paid traffic

How to Get More Paid Traffic For Your Small Business

While many startup businesses may scoff at the thought of paid traffic, it can be a great way to send more traffic to your site. Some will even argue that paid sources of traffic are even better and more effective than free sources....

Psychological Strategies for Effective Marketing

Published On - November 5, 2021

Jason Caffee Digital Marketing, Small Business, Small Business MarketingTags: Psychological Strategies

Psychological Strategies for Effective Marketing

The first rule of marketing is to know your customer. Understanding psychology and incorporating factors of human behavior into marketing strategy brings valuable insight to the consumer decision-making process and promotes brand loyalty....

Small business owners looking at their organic traffic

Published On - November 2, 2021

Collin Lynch Organic Traffic, SEO, Small Business, Social MediaTags: get more organic traffic

How to Get More Organic Traffic for your Small Business

When it comes to traffic, organic means FREE! As a small business, getting more organic traffic keeps your marketing costs down. Many site owners want to be more visible to online shoppers than their competitions. For this, they spend a considerable amount of their investment on SEO. But there is pl...

Published On - November 1, 2021

Riley Richardson Small BusinessTags: virtual meetings

How To Have Immersive Virtual Meetings For Your Small Business

On March 11, 2020, when COVID-19 was declared a pandemic, the world had no idea what was in store. Around 19 months later, it’s beginning to feel like life as we knew it is gone for good. One of the more complex issues that society is now facing is the need to adapt to new communication channels. ...