Paid Search Marketing Archives

Researching how to build a strong online presence for your small business

Published On - August 15, 2023

How to Build a Strong Online Presence for Your Small Business

How to Build a Strong Online Presence for Your Small Business To improve the way you approach online growth and promotion, you need to do some research! So, let’s go over how to build a strong online presence for your small business. Know Your Target Audience Understanding your target audience is ...

SEO vs SEM: The Pros and Cons of Each Strategy for Your Business

Published On - May 30, 2023

Chatty Garrate Digital Marketing, Paid Search Marketing, Pay Per Click Advertising, Search Engine Optimization, SEOTags: SEO vs. SEM, Strategy for Your Business

SEO vs. SEM: The Pros and Cons of Each Strategy for Your Business

Search engine optimization (SEO) and search engine marketing (SEM) are effective content marketing techniques. These digital marketing strategies, combined with the power of utilizing employee advocacy for content strategy, can significantly boost your business’s online visibility and customer...

Published On - March 21, 2023

Maria C. Prince Local SEO, Paid Search Marketing, Pay Per Click Advertising, PPC, Search Engine Optimization, SEOTags: PPC vs SEO

PPC vs. SEO – Which Is Better for Your Brand?

When starting a business, applying effective marketing methods is of the utmost importance. You have to get the word out and find ways to distinguish your brand from the competition. Moreover, since people turn to the internet whenever they need something, focusing on digital marketing is a must. No...

Published On - November 11, 2021

Collin Lynch Digital Marketing, Paid Search MarketingTags: Ad writing tips

7 Expert Tips for Copywriting Ads That Sell

Get Expert Tips for Copywriting Ads For Your Small Business. Many beginners in copywriting start off on the wrong foot when they assume that copywriting is just like writing blog posts or articles. Then they wonder why their copy never converts. The fact of the matter is that copywriting is nothing ...

Get more traffic for your small business

Published On - November 9, 2021

Collin Lynch Online Marketing, Paid Search Marketing, Pay Per Click Advertising, Small Business, Small Business MarketingTags: get more paid traffic

How to Get More Paid Traffic For Your Small Business

While many startup businesses may scoff at the thought of paid traffic, it can be a great way to send more traffic to your site. Some will even argue that paid sources of traffic are even better and more effective than free sources....

Published On - October 1, 2019

Collin Lynch Digital Marketing, Local SEO, Paid Search Marketing, SEO, Website TrafficTags: Ahrefs, Answer the Public, BuzzSumo, Google Analytics, Google My Business, Google Search Console, Grow Website Traffic, Moz, Yoast

9 Best tools to grow website traffic

Growing your website can seem like such an unreachable task, especially if you are new to the whole online scene. You may often wonder how to grow website traffic, and reach your desired target audience. Your competition is already out there, pulling in more and more clientele, and you need to up yo...

Why should you use paid search marketing for your business?

Published On - September 20, 2019

Collin Lynch Paid Search MarketingTags: Bing Ads, Google Ads, Paid Search, Yahoo Gemini

Why Use Paid Search Marketing?

You may be offering high-quality and cost-effective services, but all your efforts are wasted if clients can't find your business on the internet. Nowadays your online presence is more crucial than ever, as many customers are searching online to get information on the products and services they wish...