Search Engine Optimization Archives

People in an office talking about how SEO can improve your customer experience

Published On - April 6, 2022

How SEO Can Improve Your Customer Experience

SEO, as we all know, is about optimizing your site for search engines. But, of course, search engines are there to serve humans, some of which are your customers. As a site owner, you want to please search engines, so your website pops up on SERPs, but you also have to make sure that your visitors h...

Small business owner upset at a marketing campaign fail

Published On - March 1, 2022

Collin Lynch Digital Marketing, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, Small Business MarketingTags: Why Do Most Marketing Campaigns Fail?

Why Do Most Marketing Campaigns Fail?

If you have any experience with marketing campaigns, you know that many fail to work. After all, each marketing campaign is set around ideas that you hope will work. ...

Published On - February 24, 2022

Collin Lynch Digital Marketing, Marketing Strategy, Paid Search Marketing, Search Engine Marketing, Search Engine OptimizationTags: Outdated Marketing Practices in 2022

Drop These Outdated Marketing Practices in 2022

Marketing has changed significantly over the last decade and is continuing very often. While your business may have once gotten sales through brochures or TV commercials, these are now obsolete in a digital world of video advertising, the internet, and social media....

Small business Increasing Organic Traffic on Your WordPress Website

Published On - February 23, 2022

Matthew Schwimmer Search Engine Optimization, SEO, Small Business, Website TrafficTags: Increase Organic Traffic

Best Ways to Increase Organic Traffic to Your WordPress Website

Websites frequently use different metrics to measure how well they are performing. Of all the different indicators you can track, arguably the most important one is the number of people visiting your website....

Small business owner who uses marketing tools

Published On - February 15, 2022

Collin Lynch Search Engine Marketing, Search Engine Optimization, SEO, Small Business, Small Business Marketing, Social Media, Social Media MarketingTags: Marketing Tools For Small Business Owners

Essential Marketing Tools For Small Business Owners

One of the great benefits that small businesses have in the modern digital world is they don’t have to worry about how large or small they are. Many tools make it easy to place your business in front of thousands if not millions of potential prospects without having to rely on people who pass by a...

3 Actionable Tips for Improving Your SEO Score

Published On - February 10, 2022

Riley Richardson Search Engine Optimization, SEO, Small Business MarketingTags: Tips for Improving Your SEO Score

3 Actionable Tips for Improving Your SEO Score

Did you know that over 3.5 billion web searches take place daily on Google? This is just one of the many compelling reasons to optimize your website for SEO. Search engine optimization will allow your website to rank high enough for potential visitors to come into contact with your content regularly...

Three women reading about must-try marketing trends for 2022 on a laptop.

Published On - January 17, 2022

Matthew Schwimmer Marketing Resources, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, Small Business Marketing, Social Media MarketingTags: Must-try marketing trends for 2022

Must-try marketing trends for 2022

Marketing is one of those industries that evolve at the speed of light. Trends come fast, and they go away even quicker. We've seen a shift towards digital platforms in the past two years. It was the only choice marketers had, so they embraced it....

A close-up of a person using a Macbook on a teal table.

Published On - December 9, 2021

Matthew Schwimmer Search Engine Optimization, SEOTags: Use Your CRM To Optimize Your SEO Sales Pipeline

How To Use Your CRM To Optimize Your SEO Sales Pipeline

As digital marketing evolved, Search Engine Optimization (SEO) quickly became a natural mainstay. Optimizing content for search engines ensures online visibility, fueling lead generation and acquisition through organic traffic....

Warning about cyber attacks and different types of negative SEO on a tablet.

Published On - October 29, 2021

Matthew Schwimmer Protect Your Website, Search Engine Optimization, SEOTags: Negative SEO, Website Hacking

Types of negative SEO and how to protect your website

Whether we like it or not, negative SEO happens. And in competitive business environments, like today, it happens more than you think. Even the most honest websites can find themselves being the victims of malicious intents and practices, especially if they don't have previous experience with this t...

Published On - September 8, 2021

Matthew Schwimmer Local SEO, Search Engine Optimization, SEOTags: 2021 SEO Ranking Factors

Crucial SEO Ranking Factors You Need to Know in 2021

Many things affect how well your website ranks in Google searches. Some of them, such as the keywords you use or how often you update your content, are solely up to you. Others are out of your control and concern Google's algorithms or the behavior of your users. You probably won't be able to hit th...

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