SEO, as we all know, is about optimizing your site for search engines. But, of course, search engines are there to serve humans, some of which are your customers. As a site owner, you want to please search engines, so your website pops up on SERPs, but you also have to make sure that your visitors h...
Why Do Most Marketing Campaigns Fail?
If you have any experience with marketing campaigns, you know that many fail to work. After all, each marketing campaign is set around ideas that you hope will work. ...
Drop These Outdated Marketing Practices in 2022
Marketing has changed significantly over the last decade and is continuing very often. While your business may have once gotten sales through brochures or TV commercials, these are now obsolete in a digital world of video advertising, the internet, and social media....
Best Ways to Increase Organic Traffic to Your WordPress Website
Websites frequently use different metrics to measure how well they are performing. Of all the different indicators you can track, arguably the most important one is the number of people visiting your website....
Essential Marketing Tools For Small Business Owners
One of the great benefits that small businesses have in the modern digital world is they don’t have to worry about how large or small they are. Many tools make it easy to place your business in front of thousands if not millions of potential prospects without having to rely on people who pass by a...
3 Actionable Tips for Improving Your SEO Score
Did you know that over 3.5 billion web searches take place daily on Google? This is just one of the many compelling reasons to optimize your website for SEO. Search engine optimization will allow your website to rank high enough for potential visitors to come into contact with your content regularly...
Must-try marketing trends for 2022
Marketing is one of those industries that evolve at the speed of light. Trends come fast, and they go away even quicker. We've seen a shift towards digital platforms in the past two years. It was the only choice marketers had, so they embraced it....
How To Use Your CRM To Optimize Your SEO Sales Pipeline
As digital marketing evolved, Search Engine Optimization (SEO) quickly became a natural mainstay. Optimizing content for search engines ensures online visibility, fueling lead generation and acquisition through organic traffic....
Types of negative SEO and how to protect your website
Whether we like it or not, negative SEO happens. And in competitive business environments, like today, it happens more than you think. Even the most honest websites can find themselves being the victims of malicious intents and practices, especially if they don't have previous experience with this t...
Crucial SEO Ranking Factors You Need to Know in 2021
Many things affect how well your website ranks in Google searches. Some of them, such as the keywords you use or how often you update your content, are solely up to you. Others are out of your control and concern Google's algorithms or the behavior of your users. You probably won't be able to hit th...