Digital Marketing Archives - Innovative Flare

SEO vs SEM: The Pros and Cons of Each Strategy for Your Business

Published On - May 30, 2023

Chatty Garrate Digital Marketing, Paid Search Marketing, Pay Per Click Advertising, Search Engine Optimization, SEOTags: SEO vs. SEM, Strategy for Your Business

SEO vs. SEM: The Pros and Cons of Each Strategy for Your Business

Search engine optimization (SEO) and search engine marketing (SEM) are effective content marketing techniques. These digital marketing strategies, combined with the power of utilizing employee advocacy for content strategy, can significantly boost your business’s online visibility and customer...

Maximizing Your ROI Analyzing and Optimizing Your Ecommerce Marketing Strategy

Published On - April 24, 2023

Chatty Garrate Digital Marketing, eCommerceTags: Maximizing Your ROI

Maximizing Your ROI: Analyzing and Optimizing Your Ecommerce Marketing Strategy

The e-commerce industry continues to experience rapid growth, with global online sales projected to surpass $6.5 trillion by 2023 (Statista, 2021). Capitalizing on this expanding market is a must for businesses to maximize their return on investment for their products and services. This article will...

A tablet next to a cup of coffee and a pair of glasses on a white surface.

Published On - February 2, 2023

Dmitri Andreev Digital Marketing, Marketing Resources, Online MarketingTags: Industries That Benefit the Most from Digital Marketing

Industries That Benefit the Most from Digital Marketing

Digital marketing is the future of the business world—there is no doubt about that. More than fifty percent of startups and small businesses today use digital marketing channels to boost their online recognition and grow and retain a happy client base. ...

Published On - December 7, 2021

Collin Lynch Digital Marketing, Marketing Strategy, Online MarketingTags: marketing campaign mistakes

4 Main Errors to Avoid in Your Marketing Campaigns

While many people think of sales as the backbone of any organization, the truth is that your sales will suffer if your marketing is not up to par. Creating and launching a successful marketing campaign can be one of the most exciting activities for any business....

Small Business Owner Using Storytelling as a Great Marketing Tool

Published On - November 30, 2021

Collin Lynch Digital Marketing, Small Business, Small Business Marketing

How to Use Storytelling as a Great Marketing Tool For Your Small Business

Storytelling can be used as a great marketing tool. Think about that time you sat down to read an interesting book or listen to a highly engaging podcast. Chances are you were so drawn into it that your brain simply lost all consciousness of your surroundings....

Published On - November 23, 2021

Collin Lynch Conversational Marketing, Digital Marketing, Email Marketing, Social Media, Social Media MarketingTags: Conversational Marketing - How to Do It Right

Conversational Marketing – How to Do It Right

When live chat first came out, it revolutionized service delivery. It made it easy for customers to get an agent and receive support and the customers felt heard. Because of this, they reported higher levels of satisfaction....

Creating a small business marketing message

Published On - November 16, 2021

Collin Lynch Digital Marketing, Marketing Strategy, Online MarketingTags: marketing message

How to Create a Small Business Marketing Message That Converts

Creating a small business marketing message that converts. Regardless of your marketing channel and whether it is running Facebook ads, Google ads, or writing text for your homepage, your message needs to resonate with people and do so in a powerful way....

Published On - November 11, 2021

Collin Lynch Digital Marketing, Paid Search MarketingTags: Ad writing tips

7 Expert Tips for Copywriting Ads That Sell

Get Expert Tips for Copywriting Ads For Your Small Business. Many beginners in copywriting start off on the wrong foot when they assume that copywriting is just like writing blog posts or articles. Then they wonder why their copy never converts. The fact of the matter is that copywriting is nothing ...

Psychological Strategies for Effective Marketing

Published On - November 5, 2021

Jason Caffee Digital Marketing, Small Business, Small Business MarketingTags: Psychological Strategies

Psychological Strategies for Effective Marketing

The first rule of marketing is to know your customer. Understanding psychology and incorporating factors of human behavior into marketing strategy brings valuable insight to the consumer decision-making process and promotes brand loyalty....

Creating small business marketing techniques for entrepreneurs

Published On - October 27, 2021

Collin Lynch Digital Marketing, Marketing Strategy, Small Business Marketing, Social Media MarketingTags: Small Business Marketing Techniques for Entrepreneurs

6 Small Business Marketing Techniques Every Entrepreneur Should Use

Below, we are presenting the most effective small business marketing techniques for entrepreneurs that can spread the word about your business overnight! Almost overnight......