Digital Marketing Archives - Innovative Flare

Published On - August 19, 2022

Michael M. Digital Marketing, Small BusinessTags: Marketing Strategies for B2B Businesses

8 Essential Digital Marketing Strategies for B2B Businesses

B2B digital marketing is very different from the more commonly known B2C marketing. Given these key nuances, such as a longer sales cycle, B2B marketers need to adopt specific strategies and tactics to succeed in digital marketing for B2B....

Small business owner setting up a sales funnel in 2022

Published On - March 15, 2022

Collin Lynch Digital Marketing, Sales FunnelTags: What is a sales funnel

What is a sales funnel in 2022?

You've likely come across the term sales funnel often used in marketing. Have you ever wondered what it means? A "sales funnel" refers to the progression of customers' steps from discovering your business and products to making the final purchase. ...

Small business asking if content marketing is dead

Published On - March 9, 2022

Collin Lynch content marketing, Digital Marketing, Small Business MarketingTags: Is content marketing dead?

Is Content Marketing Dead?

Many Small Business Owners Are Asking: Is Content Marketing Dead? There was a time in the recent past when people thought it was only a matter of time before content marketing lost its place in the modern digital business space. ...

Small business owner upset at a marketing campaign fail

Published On - March 1, 2022

Collin Lynch Digital Marketing, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, Small Business MarketingTags: Why Do Most Marketing Campaigns Fail?

Why Do Most Marketing Campaigns Fail?

If you have any experience with marketing campaigns, you know that many fail to work. After all, each marketing campaign is set around ideas that you hope will work. ...

Published On - February 24, 2022

Collin Lynch Digital Marketing, Marketing Strategy, Paid Search Marketing, Search Engine Marketing, Search Engine OptimizationTags: Outdated Marketing Practices in 2022

Drop These Outdated Marketing Practices in 2022

Marketing has changed significantly over the last decade and is continuing very often. While your business may have once gotten sales through brochures or TV commercials, these are now obsolete in a digital world of video advertising, the internet, and social media....

Small business building trust will customers

Published On - January 28, 2022

Collin Lynch Conversational Marketing, Digital Marketing, Small BusinessTags: Repeat customers

How To Turn Your Business Customers Into Repeat Customers

Social media has revolutionized the way we do business - We can all agree on that! Without a doubt, it has helped boost brand awareness and increased reach by opening up geographical boundaries. It is also an excellent way to generate leads and increase the business’s bottom line....

Effective Persuasive Marketing Techniques

Published On - January 25, 2022

Collin Lynch content marketing, Conversational Marketing, Digital MarketingTags: Effective Persuasive Marketing Techniques

The Most Effective Persuasive Marketing Techniques You should Be Using in 2022

Every day we are exposed to thousands of ads. Given the number of ads, it is only normal to block most of them out. You may think that ads don't work, but businesses wouldn't invest so much in them if they didn't, right?...

group of people talking about an online purchase

Published On - January 12, 2022

Collin Lynch Digital Marketing, Marketing Strategy, Online Marketing, Small Business MarketingTags: Customer Recommendation Marketing, The Power Of Word Of Mouth

Customer Recommendation Marketing – The Power Of Word Of Mouth

Think about it for a second. If you wanted to buy a product, who would you trust more? Is it something that you read on Google, or is it a friend you know who has used the product before? ...

Innovative Flare giving tips to improve your marketing campaigns in 2022

Published On - January 6, 2022

Collin Lynch Digital Marketing, Marketing Resources, Marketing Strategy, Online MarketingTags: Tips to Improve Your Marketing Campaigns

4 Tips to Improve Your Marketing Campaigns in 2022

So you have been running a marketing campaign for some time now (preferably over a month) and have the data you need for analysis. It is now time to decide what you will keep and what you will eliminate from the campaign. ...

Small Business Marketing and Sales meeting

Published On - December 30, 2021

Collin Lynch Digital Marketing, Marketing Strategy, SalesTags: difference between marketing and sales, marketing vs sales

Marketing Vs Sales – Understanding the Difference

Often you will hear marketing and sales used interchangeably. However, they are two very different aspects of any business. Generally speaking, marketing refers to business actions that aim to inform prospects about the brand and its products....

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