You've likely come across the term sales funnel often used in marketing. Have you ever wondered what it means? A "sales funnel" refers to the progression of customers' steps from discovering your business and products to making the final purchase. ...
Is Content Marketing Dead?
Many Small Business Owners Are Asking: Is Content Marketing Dead? There was a time in the recent past when people thought it was only a matter of time before content marketing lost its place in the modern digital business space. ...
Why Do Most Marketing Campaigns Fail?
If you have any experience with marketing campaigns, you know that many fail to work. After all, each marketing campaign is set around ideas that you hope will work. ...
Drop These Outdated Marketing Practices in 2022
Marketing has changed significantly over the last decade and is continuing very often. While your business may have once gotten sales through brochures or TV commercials, these are now obsolete in a digital world of video advertising, the internet, and social media....
How To Turn Your Business Customers Into Repeat Customers
Social media has revolutionized the way we do business - We can all agree on that! Without a doubt, it has helped boost brand awareness and increased reach by opening up geographical boundaries. It is also an excellent way to generate leads and increase the business’s bottom line....
The Most Effective Persuasive Marketing Techniques You should Be Using in 2022
Every day we are exposed to thousands of ads. Given the number of ads, it is only normal to block most of them out. You may think that ads don't work, but businesses wouldn't invest so much in them if they didn't, right?...
Customer Recommendation Marketing – The Power Of Word Of Mouth
Think about it for a second. If you wanted to buy a product, who would you trust more? Is it something that you read on Google, or is it a friend you know who has used the product before? ...
4 Tips to Improve Your Marketing Campaigns in 2022
So you have been running a marketing campaign for some time now (preferably over a month) and have the data you need for analysis. It is now time to decide what you will keep and what you will eliminate from the campaign. ...
Marketing Vs Sales – Understanding the Difference
Often you will hear marketing and sales used interchangeably. However, they are two very different aspects of any business. Generally speaking, marketing refers to business actions that aim to inform prospects about the brand and its products....
4 Main Errors to Avoid in Your Marketing Campaigns
While many people think of sales as the backbone of any organization, the truth is that your sales will suffer if your marketing is not up to par. Creating and launching a successful marketing campaign can be one of the most exciting activities for any business....