Small Business Marketing Archives

Mapping out the customer journey to develop a marketing plan

Published On - May 18, 2022

Matthew Schwimmer Marketing Resources, Marketing Strategy, Small Business, Small Business MarketingTags: Customer Journey

The Importance of Customer Journey Marketing for Your Business

The ways customers interact with your business can profoundly affect their decision whether or not to make a purchase. Although the customer may not perceive it that way, you know how much effort went into generating and nurturing every lead on the business side of things....

Small business using Storytelling as a Marketing Tool in 2022

Published On - April 13, 2022

Collin Lynch content marketing, Small Business, Small Business MarketingTags: Storytelling as a Marketing Tool in 2022

How to Use Storytelling as a Marketing Tool in 2022

Consider the last time you read an exciting book or listened to an engaging podcast. You were so absorbed in it that you lost all awareness of your surroundings. You finally snap back into reality by hearing a sudden noise or someone bulging into your space and calling your name....

Small businesses learning how to get more leads

Published On - March 29, 2022

Collin Lynch Get More Clients, Small Business MarketingTags: Get More Leads For Your Small Business

Effective Ways To Get More Leads For Your Small Business in 2022

The vast majority of businesses fail within the first few years, and there are plenty of reasons why this could happen. Think, for instance, of a lack of planning or not doing market research. But we are positive people. ...

Small business handling common sales objections

Published On - March 22, 2022

Collin Lynch Sales, Small Business, Small Business MarketingTags: common sales objections

5 Common Sales Objections And How To Handle Them

So you've perfected your lead generation strategy, and you now have plenty of prospects coming in whom you can send through your sales pipeline. Geat job! But imagine trying to call a prospect only to be rejected repeatedly. These are sales objections. ...

A group of girls sharing their experience with a business

Published On - March 18, 2022

Collin Lynch Small Business, Small Business MarketingTags: The Power Of Word Of Mouth Marketing

Understanding The Power Of Word Of Mouth Marketing in 2022

Word of mouth marketing is a term that many of us have heard before. Not surprising because word-of-mouth marketing has been around for as long as businesses have existed. ...

Small business asking if content marketing is dead

Published On - March 9, 2022

Collin Lynch content marketing, Digital Marketing, Small Business MarketingTags: Is content marketing dead?

Is Content Marketing Dead?

Many Small Business Owners Are Asking: Is Content Marketing Dead? There was a time in the recent past when people thought it was only a matter of time before content marketing lost its place in the modern digital business space. ...

Small business doing cold calling to get more clients

Published On - March 4, 2022

Collin Lynch Get More Clients, Small Business Marketing, Website Traffic

Does Cold Calling Still Work?

As a modern salesman or saleswoman, you may think of cold calling as an outdated strategy that no longer has a place in the modern digital business environment. I mean, think about it! Back when cold calling started, there wasn't much in the way of emails, the internet, or mobile phones. Now, these ...

Small business owner upset at a marketing campaign fail

Published On - March 1, 2022

Collin Lynch Digital Marketing, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, Small Business MarketingTags: Why Do Most Marketing Campaigns Fail?

Why Do Most Marketing Campaigns Fail?

If you have any experience with marketing campaigns, you know that many fail to work. After all, each marketing campaign is set around ideas that you hope will work. ...

Small business point of purchase marketing

Published On - February 17, 2022

Collin Lynch Marketing Strategy, Small Business, Small Business MarketingTags: Point Of Purchase Marketing

What You Need To Know About Point Of Purchase Marketing

Here's what you need to know about point of purchase marketing. Point of Purchase Marketing Helps You Deliver At The Right Time! With all the information available on e-commerce and digital marketing, it can be easy to forget that many businesses still operate physical stores....

Small business owner who uses marketing tools

Published On - February 15, 2022

Collin Lynch Search Engine Marketing, Search Engine Optimization, SEO, Small Business, Small Business Marketing, Social Media, Social Media MarketingTags: Marketing Tools For Small Business Owners

Essential Marketing Tools For Small Business Owners

One of the great benefits that small businesses have in the modern digital world is they don’t have to worry about how large or small they are. Many tools make it easy to place your business in front of thousands if not millions of potential prospects without having to rely on people who pass by a...

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