Marketing is one of those industries that evolve at the speed of light. Trends come fast, and they go away even quicker. We’ve seen a shift towards digital platforms in the past two years. It was the only choice marketers had, so they embraced it. However, as countries worldwide opened bit by bit, we’ve seen a slight decrease in online traffic that we relied on so much. So, what should we do to prepare for this year? What are the must-try marketing trends for 2022? These are the questions we’ll answer today.
No matter if you’re new in the business or you’ve been a marketer for 20 years, keeping up with the changes isn’t always easy. However, a successful marketer isn’t supposed to keep up but rather stay ahead of the trends. It’s not a pleasant thing to hear, but it’s the only way to stay relevant.
So, let’s take a look at what you need to know if you want to improve your marketing campaigns in 2022. Here’s what it’s going to be all about this year.
Influencer marketing will continue to grow
According to leading marketing experts, influencer marketing will cease to be a trend in 2022. Instead, it’ll grow out into a full-blown marketing tactic. They all seem to agree that it’s effective, and most of them plan to increase their investments in it. We can only expect that the rest of the pack will follow, and influencers will get their boom this year.
Now, why this happened is a whole other story. In short, influencers are often masters of the platforms they’re using. They already have their audiences, and they know how to engage them. In addition, their followers trust them, so when they promote something, it delivers results.
And even if you don’t have a lot of money to spend on a celebrity influencer, not all is lost. As it turns out, more than half of marketers prefer working with micro-influencers. They have fewer followers, but their audiences are more engaged. So, it’s a good idea to look past the follower count and figure out an average engagement rate before you hire an influencer.
Video content will be short
In 2021, short-form content became a hit. With the rise of TikTok, it found its way into the mainstream, and it seems it will stay throughout 2022.
Now, it’s still hard to say if this kind of advertisement has the edge over long-form videos. You can go in-depth and explain whatever you want to your audience in a ten-minute video. However, if you can get to the point quicker, people react to it better.
On top of that, short videos are ideal for real-time marketing efforts. If you haven’t experimented with it, try one of the tactics, and you might be surprised by the results. You’re asking your audience to give you less of their time, so they’re more likely to do it. It goes in line with the fast-paced attention spans of the audience we’re dealing with these days.
Mobile optimization will rule
Consumers are spending more and more of their time on mobile devices. The traffic coming from phones and tablets surpassed desktops and laptops combined, and the shift is here.
Millennials and Gen Z-ers now have much greater buying power, and they love their phones. If you want them to end up on your site, you’ll have to work on your mobile optimization, and that’s why it is one of the must-try marketing trends for 2022. They are used to everything being snappy and quick, and they want every site they visit to feel that way.
And it’s not like this story ends with brand websites. As a matter of fact, it extends all the way to email marketing, and we feel it’ll go even further next year. Here is the information we have at the moment:
- About a third of marketers around the globe invest in mobile web design
- More than 80% of the marketers who invest in it say that they’ll invest the same amount or more next year
- About 65% of them think it’s an effective investment
Permanent social media posts might overtake temporary content
We all love and use our Instagram, Facebook, and TikTok stories. The form of content that’s only available for 24 hours took the world by storm, and it isn’t going anywhere any time soon. However, brands seem to gravitate back to permanent content. Users can see standard posts and videos days after they’re posted, so it makes sense to use them more in marketing campaigns.
Marketers agree that this kind of content brings enough ROI to invest more in it in 2022, so that’s what we’ll see. That said, not all of them agree that permanent posts bring more benefits than stories. So, in reality, we can expect to see more brands mixing the two in their strategies.
If you’re unsure what you should focus on, think about the platform’s format. Weigh all the pros and cons, do the tests, and find out what works better in the bottom line. Don’t be afraid to experiment, but always make sure you’re as clear and concise as you can be.
More companies will invest in SEO
SEO isn’t new by any means, but lots of companies chose not to bother with it too much in the past. However, it keeps evolving, and at the moment, it’s more integrated with other modern-day marketing strategies than ever before.
The problem marketers see with it is that it takes time to give results. Even though it can bring you plenty of good in the long run, it’s not the best choice for short-term investments. Nonetheless, more than half of marketers consider it effective, and about 90% of them will invest the same amount or more in it in the current year.
As the interest in SEO strategies grows, its opportunities grow as well. Luckily, crucial SEO ranking factors remain the same as last year, so if you didn’t work on them, now is an excellent time to give it a go.
And those are all the must-try marketing trends for 2022 you should know about. Always keep an eye on the trends and stay open to change. Try to stay ahead of the curve and be brave to experiment with new things on your own. If you manage to do that, you can ensure that your business won’t fall behind.