Matthew Schwimmer, Author at Innovative Flare

Warning about cyber attacks and different types of negative SEO on a tablet.

Published On - October 29, 2021

Matthew Schwimmer Protect Your Website, Search Engine Optimization, SEOTags: Negative SEO, Website Hacking

Types of negative SEO and how to protect your website

Whether we like it or not, negative SEO happens. And in competitive business environments, like today, it happens more than you think. Even the most honest websites can find themselves being the victims of malicious intents and practices, especially if they don't have previous experience with this t...

Published On - September 8, 2021

Matthew Schwimmer Local SEO, Search Engine Optimization, SEOTags: 2021 SEO Ranking Factors

Crucial SEO Ranking Factors You Need to Know in 2021

Many things affect how well your website ranks in Google searches. Some of them, such as the keywords you use or how often you update your content, are solely up to you. Others are out of your control and concern Google's algorithms or the behavior of your users. You probably won't be able to hit th...

Published On - June 4, 2021

Matthew Schwimmer Local SEO, SEOTags: SEO cleanup, SEO Strategies

How to Create an Effective SEO Cleanup Strategy

Your website is a constant work in progress. It grows and changes along with your business. This isn't a bad thing; in fact, it's how you constantly improve your online presence. But it also means that you keep accumulating content, some of it years old, so a virtual spring cleaning may be in order....

Human eye, blue with pronounced golden yellow streaks.

Published On - April 1, 2021

Matthew Schwimmer Artificial Intelligence, Digital MarketingTags: Artificial Intelligence in Digital Marketing

The Role of Artificial Intelligence in Digital Marketing

Automation is the future of digital marketing. As new technology develops, more and more marketing processes are taken over by algorithms, software, and machines. This shouldn't come as a surprise: most industries are moving toward greater automation....

7 Reasons to Use Automation in Your Digital Marketing Efforts ws

Published On - March 16, 2021

Matthew Schwimmer Digital MarketingTags: CRM and Digital Marketing, Marketing automation

7 Reasons to Use Automation in Your Digital Marketing Efforts

Digital marketing has advanced rapidly over the past two decades. For one, it followed the internet’s evolution from a rare commodity to a household asset within just 15 years. The advent of smartphones soon followed, which let social media boom and, in turn, provided immense digital marketing opp...

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Types of negative SEO and how to protect your website

Crucial SEO Ranking Factors You Need to Know in 2021

How to Create an Effective SEO Cleanup Strategy

The Role of Artificial Intelligence in Digital Marketing

7 Reasons to Use Automation in Your Digital Marketing Efforts