The ways customers interact with your business can profoundly affect their decision whether or not to make a purchase. Although the customer may not perceive it that way, you know how much effort went into generating and nurturing every lead on the business side of things....
How SEO Can Improve Your Customer Experience
SEO, as we all know, is about optimizing your site for search engines. But, of course, search engines are there to serve humans, some of which are your customers. As a site owner, you want to please search engines, so your website pops up on SERPs, but you also have to make sure that your visitors h...
Best Ways to Increase Organic Traffic to Your WordPress Website
Websites frequently use different metrics to measure how well they are performing. Of all the different indicators you can track, arguably the most important one is the number of people visiting your website....
Must-try marketing trends for 2022
Marketing is one of those industries that evolve at the speed of light. Trends come fast, and they go away even quicker. We've seen a shift towards digital platforms in the past two years. It was the only choice marketers had, so they embraced it....
How To Use Your CRM To Optimize Your SEO Sales Pipeline
As digital marketing evolved, Search Engine Optimization (SEO) quickly became a natural mainstay. Optimizing content for search engines ensures online visibility, fueling lead generation and acquisition through organic traffic....
Types of negative SEO and how to protect your website
Whether we like it or not, negative SEO happens. And in competitive business environments, like today, it happens more than you think. Even the most honest websites can find themselves being the victims of malicious intents and practices, especially if they don't have previous experience with this t...
Crucial SEO Ranking Factors You Need to Know in 2021
Many things affect how well your website ranks in Google searches. Some of them, such as the keywords you use or how often you update your content, are solely up to you. Others are out of your control and concern Google's algorithms or the behavior of your users. You probably won't be able to hit th...
How to Create an Effective SEO Cleanup Strategy
Your website is a constant work in progress. It grows and changes along with your business. This isn't a bad thing; in fact, it's how you constantly improve your online presence. But it also means that you keep accumulating content, some of it years old, so a virtual spring cleaning may be in order....
The Role of Artificial Intelligence in Digital Marketing
Automation is the future of digital marketing. As new technology develops, more and more marketing processes are taken over by algorithms, software, and machines. This shouldn't come as a surprise: most industries are moving toward greater automation....
7 Reasons to Use Automation in Your Digital Marketing Efforts
Digital marketing has advanced rapidly over the past two decades. For one, it followed the internet’s evolution from a rare commodity to a household asset within just 15 years. The advent of smartphones soon followed, which let social media boom and, in turn, provided immense digital marketing opp...