Matthew Schwimmer, Author at Innovative Flare

An illustration showing a part of a search results page, symbolizing SERP features you should monitor for better SEO

Published On - September 6, 2022

Matthew Schwimmer Search Engine Optimization, SEO, Small Business, Small Business MarketingTags: SERP Features You Should Monitor for Better SEO

SERP Features You Should Monitor for Better SEO

Improving SEO should always be your number one priority when it comes to maintaining the company website. With that in mind, we are talking about SERP features you should monitor for better SEO. These additional elements contribute to the search engine results by adding a new piece of information....

A person clicking on an email thumbnail, symbolizing ways to improve your email open rate in 2022.

Published On - June 2, 2022

Matthew Schwimmer Email Marketing, Small Business MarketingTags: improve your email open rate in 2022

8 ways to improve your email open rate in 2022

Email marketing is one of the oldest marketing strategies, yet it is still very effective. If you use it in the right way, it can substantially increase the conversion rate in your business. However, one of the common problems is that there is a very thin line between informing your customers about ...

Published On - April 6, 2022

Matthew Schwimmer Search Engine Optimization, SEO, Website TrafficTags: How SEO Can Improve Your Customer Experience

How SEO Can Improve Your Customer Experience

SEO, as we all know, is about optimizing your site for search engines. But, of course, search engines are there to serve humans, some of which are your customers. As a site owner, you want to please search engines, so your website pops up on SERPs, but you also have to make sure that your visitors h...

Mapping out the customer journey to develop a marketing plan.

Published On - March 18, 2022

Matthew Schwimmer Marketing Strategy, Small Business MarketingTags: Customer Journey Marketing

The Importance of Customer Journey Marketing for Your Business

The ways customers interact with your business can profoundly affect their decision whether or not to make a purchase. Although the customer may not perceive it that way, you know how much effort went into generating and nurturing every lead on the business side of things. ...

Published On - February 23, 2022

Matthew Schwimmer Organic Traffic, Search Engine OptimizationTags: Best Ways to Increase Organic Traffic on Your WordPress Website

Best Ways to Increase Organic Traffic to Your WordPress Website

Websites frequently use different metrics to measure how well they are performing. Of all the different indicators you can track, arguably the most important one is the number of people visiting your website. ...

Published On - February 23, 2022

Matthew Schwimmer Organic Traffic, Search Engine Optimization, SEOTags: Best Ways to Increase Organic Traffic on Your WordPress Website, Increase organic traffic

Best Ways to Increase Organic Traffic on Your WordPress Website

Websites frequently use different metrics to measure how well they are performing. Of all the different indicators you can track, arguably the most important one is the number of people visiting your website. Without website visitors, you'll have no one to sell your products to, and all the other me...

Three women reading about must-try marketing trends for 2022 on a laptop.

Published On - January 14, 2022

Matthew Schwimmer Email Marketing, Marketing Strategy, SEO, Small Business, Small Business Marketing, Video MarketingTags: Must-try marketing trends for 2022

Must-try marketing trends for 2022

Marketing is one of those industries that evolve at the speed of light. Trends come fast, and they go away even quicker. We've seen a shift towards digital platforms in the past two years. It was the only choice marketers had, so they embraced it....

A close-up of a person using a Macbook on a teal table.

Published On - December 9, 2021

Matthew Schwimmer Search Engine Optimization, SEOTags: Use Your CRM To Optimize Your SEO Sales Pipeline

How To Use Your CRM To Optimize Your SEO Sales Pipeline

As digital marketing evolved, Search Engine Optimization (SEO) quickly became a natural mainstay. Optimizing content for search engines ensures online visibility, fueling lead generation and acquisition through organic traffic....

Warning about cyber attacks and different types of negative SEO on a tablet.

Published On - October 29, 2021

Matthew Schwimmer Protect Your Website, Search Engine Optimization, SEOTags: Negative SEO, Website Hacking

Types of negative SEO and how to protect your website

Whether we like it or not, negative SEO happens. And in competitive business environments, like today, it happens more than you think. Even the most honest websites can find themselves being the victims of malicious intents and practices, especially if they don't have previous experience with this t...

Published On - September 8, 2021

Matthew Schwimmer Local SEO, Search Engine Optimization, SEOTags: 2021 SEO Ranking Factors

Crucial SEO Ranking Factors You Need to Know in 2021

Many things affect how well your website ranks in Google searches. Some of them, such as the keywords you use or how often you update your content, are solely up to you. Others are out of your control and concern Google's algorithms or the behavior of your users. You probably won't be able to hit th...