Practical perspectives on search, websites, content, and the connections that shape your digital presence.
You check your analytics on a Tuesday morning, coffee still in hand, and something looks off. Traffic is down from last month. Not a cliff, just a dip,
Dana runs a family-owned plumbing company outside West Palm Beach. Last year she finally sat down and wrote the blog post she’d been putting off for months: a
Maria runs a small orthodontic practice outside West Palm Beach. Last month she pulled up her website analytics for a routine check and saw a referral source she
You Google your own business one afternoon and there it is: a gray box at the top of the results, summarizing everything a customer might want to know
Picture this: you type your business name into Google, mostly out of habit, and a Reddit thread shows up on the first page. You have never posted on
FAQPage schema in 2026: why it still matters for AI search even though Google dropped rich results Your Rank Math dashboard flags a schema warning. Or Search Console
You’re curious, so you type it into ChatGPT: “best [your type of business] in [your city — say, West Palm Beach].” You expect to see your own name