Practical perspectives on search, websites, content, and the connections that shape your digital presence.
Your website is a constant work in progress. It grows and changes along with your business. This isn’t a bad thing; in fact, it’s how you constantly improve your online presence. But it also means that you keep accumulating content, some of it years old, so a virtual spring cleaning may be in order.
Automation is the future of digital marketing. As new technology develops, more and more marketing processes are taken over by algorithms, software, and machines. This shouldn’t come as a surprise: most industries are moving toward greater automation.
Digital marketing has advanced rapidly over the past two decades. For one, it followed the internet’s evolution from a rare commodity to a household asset within just 15 years. The advent of smartphones soon followed, which let social media boom and, in turn, provided immense digital marketing opportunities.