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Collin Lynch

Practical perspectives on search, websites, content, and the connections that shape your digital presence.

Small business doing email marketing in 2022

Email Marketing Tips and Tricks for Small Businesses

When people think about email marketing, the first thing that often comes up is that email is a strategy for only big businesses. This idea is definitely not the truth! And for those who think that email marketing is not worth their time, it is worth mentioning that it has an average return on investment of 4400%.

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Small Business using trend analysis marketing

Trend Analysis Marketing—Why It’s Important

Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to be replaced by new trends. The internet has made it easier to access large volumes of data, and digital tools make it more efficient to analyze and evaluate this data. Combine trends with analysis, and you have a powerful combination that you can use to catapult your business to the next level.

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7 Expert Ad Writing Tips

7 Expert Tips for Copywriting Ads That Sell

Get Expert Tips for Copywriting Ads For Your Small Business. Many beginners in copywriting start off on the wrong foot when they assume that copywriting is just like writing blog posts or articles. Then they wonder why their copy never converts. The fact of the matter is that copywriting is nothing like blog writing or articles. In fact, it’s a different world altogether…

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