Here are 7 Search Engine Optimization tips to help increase your website’s visibility
What are keywords?
Keywords are words searchers use to find your website or to find information on your website. When someone is searching for products, services or in-fact anything they want to know on the internet, they type words in the search box. Those words are considered keywords. The first step in any search engine optimization campaign should be good keyword research. Google offers one of the best free keyword research tools “Keyword Planner” that can be used to find new keywords for your topic and determine key information like the search volume and the competition grade of each keyword. Each page on your website should have 1 main keyword but the pages can contain up to 2 keywords. If you are using 2 keywords please be sure that they are related. For example if your main keyword is “Red Shoes” your 2nd keyword should not be “Brown Dress”. Another good rule to follow is to use your main keyword in your URL and the name of your page. Example: www.examplewebsite.com/mainkeyword/ or www.examplewebsite.com/services/mainkeyword/
What is a Title Tag?
A title tag is basically the title of a web page and is the headline of a listing on the SERP. For those who don’t know SERP is Search Engine Results Page. A Title Tag is a key element in Search Engine Optimization because without it search engines will not show your page on the SERP. The Title Tag is also another place where the main keyword should be. Try to keep your titles under 55 characters, Google typically displays only the first 50 to 60 characters of the title tag.
What is a Meta Description?
A Meta Description is the descriptive line of a listing on the SERP.Another very important element of SEO your web page also may not show if there is no meta description. The meta description should be a brief description of what is on the page. This is also a good location to put your sales pitch. Be sure to include the main keyword in your meta description and keep the length between 150 and 160 characters.
What is an H1 tag? An H1 tag can be a page heading or a section heading.The H1 tag should also contain the main keyword of the page. The H1 tag can be a variation of the pages title. One question I am often ask about the H1 tag is can it be used more than once, my answer is “Yes” but I’ll let Matt Cutts explain further.