Practical perspectives on search, websites, content, and the connections that shape your digital presence.
Today, how businesses connect with customers has changed. An impressive 2.71 billion folks are expected to shop online by 2024. This opens a world of opportunity for businesses.
When it comes to running a small business, there can be many pitfalls along the way that may slow down the growth. However, there are also many resources available for small business owners to help their businesses succeed. When used correctly, social media is one of those vital resources for small businesses.
Since the early stages of Facebook’s existence nearly a decade ago, it has grown in leaps and bounds, becoming one of the top global social media platforms available today. Not only is Facebook the go-to platform for individuals, but it is also the powerhouse that impacts both members of the B2B and the B2C business models. Surpassing the 1 billion-user milestone in October of 2012.
Facebook ads cost an average of $1.86 for CPC (cost-per-click) and an average of $11.20 for CPM (cost-per 1000 impressions). The ad rate depends on the quality of the ad and the level of the competition. Facebook offers a very affordable ad rate for businesses; you can tailor your ads to match any budget.