When it comes to traffic, organic means FREE!
As a small business, getting more organic traffic keeps your marketing costs down.
Many site owners want to be more visible to online shoppers than their competitions. For this, they spend a considerable amount of their investment on SEO.
But there is plenty one can do to help rank their site without having to spend too much money.
That is what we are going to look at in this article; how to maximize organic traffic in the most efficient way.
Focus on your readers and not SEO
Very often, site owners will optimize for SEO to rank as high as possible on search engines.
However, remember who you are creating content for; your readers. Instead, focus on creating something that the readers will find useful, and naturally, your SEO will improve.
To create content that is helpful to readers, start by creating their personas. This helps you to understand them better and figure out their problems.
Utilize long-tail keywords to get organic traffic
Many site owners and bloggers will use the most common keywords for a specific subject. However, the downside to using common keywords is that they will have a lot of competition as many competitors are also using them.
This makes it harder for readers to find you.
Using long-tail keywords allows you to rank for a specific topic. They have less competition which makes it easier for readers to find your content.
After all, you want to target your content at individuals who are searching for answers to a specific question.
One of the best ways to gain more organic traffic is to blog on a regular. Users can find more information than they can find on the Home Page or About Us page.
One thing that you should be careful about however is creating spammy content. This will have a negative effect and will cause your site to lose rankings.
Create more quality content
Remember what we said about creating blogs that are useful to readers? This point adds to that. You must create more quality content. However, make sure that you never sacrifice quality.
This will help draw in more organic traffic without having to risk your site’s SEO. The more quality content that you have on your site, the higher your chances of increasing your organic traffic.
One way to guide readers to more useful content on your website is; Use internal linking. Note that you can only use internal linking when you have plenty of quality content on your site or blog.
The benefit of internal linking is that it can also increase the time readers spend on your site. This is a great way to tell Google and other search engines that your website offers quality content.
As a result, your rankings improve.
Remember, however, that you should never use too many internal links on a blog, as this will cause it to look like spam.
Use of social media to get more organic traffic
Social media offers an excellent way for you to drive more organic traffic to your site. The most popular is to promote your content through your followers on your chosen social media platform such as Facebook, Pinterest, and Instagram.
Note that to maximize the use of social media in promoting your site, you may want to increase the number of followers. You can do this by offering and promoting useful and interesting content.
Gaining more organic traffic doesn’t have to be difficult or expensive. With a few tips and tricks, you can increase traffic to your site, which will translate into more conversions. Just make sure that you uphold quality in everything that you do.
Do you need help getting more organic traffic for your small business? Contact Innovative Flare today to get started.