SEO, as we all know, is about optimizing your site for search engines. But, of course, search engines are there to serve humans, some of which are your customers. As a site owner, you want to please search engines, so your website pops up on SERPs, but you also have to make sure that your visitors have a nice time searching your pages. Often, it’s tricky to please both sides. But if you learn how SEO can improve your customer experience, you’ll be able to thrive.
Today, we’ll tell you about all the SEO aspects you need to pay attention to if you want to rank high and how these can boost your UX. Follow all the advice we give you, and not only you’ll get more leads for your business, but you’ll also turn those leads into customers. Here’s what you need to know.
Start With Your Site Navigation
Your site navigation is one of the vital things for both your SEO and your user experience. If people have a hard time finding what they’re searching for on your site, they won’t stick around for long. Instead, they’ll bounce right back to the search results, which will bring your SEO score down.
So, to keep your site visitors engaged, you have to make the experience of using your site a pleasant one. Make all your service pages easy to find, and ensure that they give your users all the info they need. To grab users’ attention, take advantage of images, graphics, and videos.
When it comes to your content pages, break them up with headings and subheadings that contain keywords you want to rank for. These will make your pages scannable, and people will love that. Further, add meta descriptions, alt-tags, and links to satisfy search engines.
Pay Attention to Your Linking
The second thing you have to think about is your linking. Doing a good job with it will make your site and services easier to find, and Google will also give you a nod.
If you’re in the game for a long time, you may remember the days when you could rely just on your navbar to improve your SEO. However, these days are long gone. Now, you have to add both internal and external connections to make your site optimized. And while internal links make sense to most of us, some have trouble understanding why you need external ones, so let’s talk about that.
Putting your customers first is one of the crucial customer experience factors. Unfortunately, however, it’s also among the some that people often miss. Nevertheless, if you want to show your buyers that they matter to you, you have to answer all their questions, and external links help with it. On top of that, they’ll make your site more authoritative by sharing link juice.
Some of you will say that although they help you achieve higher authority, external links drive visitors away from your website. But it doesn’t have to be that way. You can set up your external links to open in a new tab. It’ll allow people to see them without leaving your pages.
Still, make sure that all your links to other sites are relevant to the pages they appear on. They’ll only work their job well if they make sense in the context.
Work on Your Content
We can’t talk about how SEO can improve your customer experience and not talk about content. Building a solid blog will attract people to your site and make them like your brand more. Let’s see how that pans out.
First off, when Google displays results for any query, its primary goal is to help its users find what they’re looking for. So, it’ll first show the websites that the algorithm sees as quality ones. To prove that your site is quality, you have to explain to Google what you do, and the easiest way to get there is through content.
Find topics that interest people in your niche and write about them. Show off your expertise as much as possible, and it’ll draw visitors to your blog. The way it works is simple. Offer value to people, and they’ll read what you have to say. Furthermore, it’ll make them trust you more, so they’ll keep coming back to your blog. Of course, returning visitors are a strong signal to Google that what you do matters, so it’ll start promoting your site on its own.
As you can see, content marketing isn’t dead, and it makes sense for you to invest in it. Although it might not bring you immediate sales, it’ll help you build trust and show search engines that you mean business.
Optimize Page Loading Times
We live in a fast-paced world where everything is just a click away. And although ten seconds isn’t a long time, waiting that long for a page to load will feel like an eternity to your site visitors. You can be sure that they won’t stick around even to take a look at what’s on your site if they have to wait more than three seconds to see it.
So, slow loading speed isn’t something you can afford to overlook. Do a web audit to pinpoint the issue if you notice such a problem. It might be your coding, web host, or unoptimized images and videos. Whatever the culprit, you’ll want to fix it as soon as possible as it’ll hurt your website rankings.
A faster website will lead to a better SEO score and improve your user experience. Your customers will be able to find what they’re looking for quicker, and they’ll like using your site much more.
Now that you know how SEO can improve your customer experience, use that knowledge. Make your site snappy and easy to use, add links to boost its authority, and create content to answer your customers’ questions. Focus on building a site that humans will like to spend time on, and that Google will love it as well.