Jason Caffee, Author at Innovative Flare

Psychological Strategies for Effective Marketing

Published On - November 5, 2021

Jason Caffee Digital Marketing, Small Business, Small Business MarketingTags: Psychological Strategies

Psychological Strategies for Effective Marketing

The first rule of marketing is to know your customer. Understanding psychology and incorporating factors of human behavior into marketing strategy brings valuable insight to the consumer decision-making process and promotes brand loyalty....

Published On - August 22, 2019

Jason Caffee Pay Per Click AdvertisingTags: Google Ads, Paid Search, Pay Per Click

8 reasons why your google ads are expensive

Do you sometimes feel like your Google Ads are too expensive? When done right, most people believe that Google ads are worth it. If too many people are clicking on your ads without generating sales, there is something wrong with your campaign structure or you might need to do some optimizations....

Published On - July 19, 2019

Jason Caffee YouTube AdvertisingTags: Effective YouTube Advertising, YouTube Advertising, YouTube Marketing

How effective is YouTube advertising?

Logan Paul, PewDiePie and Jacksepticeye are just three of many YouTubers that not only got famous but have made money for making YouTube videos. We live in a very futuristic world and the internet rules all, and more than fifty percent of most humans time is spent on it....