6 Small Business Marketing Techniques Every Entrepreneur Should Use

Creating small business marketing techniques for entrepreneurs

Below, we are presenting the most effective small business marketing techniques for entrepreneurs that can spread the word about your business overnight!

Well, almost overnight…

When you’ve set up your business and everything seems to be in place, the next step for you is marketing.

Taking your product to its potential consumers…

That’s a big challenge for many since not every entrepreneur comes from a marketing background.

Sometimes, even marketing majors may find the real experience of marketing nothing like what they’ve studied in the textbooks.

So, has your marketing plan proved disappointing so far?

Don’t worry!

Below are the top SIX small business marketing techniques which you can easily use to gain MAXIMUM publicity for your business.

Stick around and read on.

1) Start a Referral Program

Referral marketing is a great way to get lots of word-of-mouth publicity.

Most customers feel excited about referral programs since they can earn discounts and FREE gifts without making much of an effort.

People already talk a lot about random stuff…

And if talking about your business earns them free vouchers and stuff, who would want to miss out on that?

Also, a recent survey showed that about 92% of people trust personal recommendations.

So, yeah, think about introducing a referral program!

2) Create a Website and Social Media Page

If your business doesn’t have a website and a social media page, well, let’s face it, you’re doomed.

This is the era of the internet and everything is just one click away.

And if your business is not online, you have a huge problem.

Work on setting up a good, responsive website to go along with your social media page for your brand because you can’t really survive without either these days.

3) Tap Into the Power of SEO

This is linked to the previous point…

So, once you have an internet presence you can use the power of SEO to help you rank on Google.

What’s SEO?

Search Engine Optimization.

So, what happens is, if you own a website, and it’s well-optimized according to the Google algorithms, it’ll get ranked in the top pages of Google.

So, anyone who searches for anything related to your business will land up on your website.

That’s great, isn’t it?

4) Create a Contest

Running a contest can be very effective, particularly if you give cash prizes.

The very sight of dollar bills gets people turned on…

And, don’t worry, the prize need not necessarily be like 1000s of dollars.

As little as 50$ per winner can work pretty well for you!

5) Flyers and Posters Still Work

Yeah, they still do.

But, for this marketing strategy, you’re going to need an expert copywriter.

You can use segmentation and target the areas where you think most of your potential customers are and bombard them with your flyers and posters…

But wait!

If you want a flooding response, the ads should contain some promise of free coupons, gifts, or freebies – otherwise who cares?

6) Try Email Marketing

According to a survey in 2019, about 3.9 billion people around the world use email for communication.

And, email use is projected to grow to 4.3 billion in 2023.

So, with almost half of the world’s population using electronic mail definitely makes it a GREAT platform to use for reaching and communicating with potential clients.

But, you’ll need an email marketing expert for your campaign.

Hire someone with proven expertise, because millions of emails get labeled as spam and go straight to trash every year.

And you surely don’t want the same fate for your emails, right?


So, that’s about it.

The above six techniques are easy to use, cheap, and still very effective…

You can use one, two, three, or all of the above techniques – that’s very much up to you.

Once the money starts rolling in you can then go for bigger marketing plans…

Contact Innovative Flare today if you need help implementing marketing techniques for your small business. We can help you attract, engage and convert new clients.