Find Out Why your Small Business Needs a Website
You don’t have to look very hard to find resources on the internet telling you to build a website or launch your brand online. But why does your small business need a website? Let’s take a look at a few key reasons you should get online and on-brand today:
1. Social media isn’t enough
Many small businesses have Facebook or Instagram pages and think that’s the sole ticket to attracting customers. While it is indeed essential to engage potential customers through social sites, a great website can help you build awareness of your brand. In fact, it gives your social pages a place to point those engagements toward that isn’t drowned out by the loudness of social media.
2. Websites help build credibility
A well-designed site can help establish your brand as something that has weight in your field. When you list a street address on your site, it helps your business appear more credible, both to consumers’ eyes and to search engines.
3. Help your customers find you
Your website is the biggest tool in helping your potential clients or customers find your business, all thanks to search engines. Optimizing the content on your site will give Google or Bing something to latch onto in order to list your business on their searches. Innovative Flare can help you here, but of course, your small business needs a website first!
4. Get important information out there
Your small business website needs to house a few key pieces of information, including your contact info and where to go to get the best service. Last year, 90 percent of consumers used the internet to find a local business.
5. Most of your competitors have one
Somewhere around 64 percent of small businesses have a website, so if you are competing in a particular niche, it could give you a competitive advantage.
6. Promote your brand
Your business thrives thanks to the brand you have created and the product you put out. An online presence can help you house that brand and give you a space to promote the company you’ve worked so hard to launch.
7. Give mobile search engines something to find
No matter how you twist it, mobile eCommerce trends are skyrocketing. In 2021, sales from mobile commerce are expected to hit $3.56 trillion, over 22 percent more than numbers from last year. If you have a good mobile deployment of your site, search engines are more likely to index it, which means more potential customers will find it when looking online.
8. Websites build revenue
Mobile commerce aside, eCommerce is a huge market. By 2024, according to projections from eMarketer, eCommerce will consist of 21.8 percent of total retail sales. Having an online version of your shop could be the key to big gains for your business.
9. Control your own story
It may be difficult to control what others say about you on social media, but you can tell your own story on your website. By putting your narrative out there, you can engage with empathetic customers on a human level and give them a reason to patronize your business.
10. Make yourself available
Unlike brick-and-mortar shops (or humans), websites are available 24 hours a day, seven days a week. No matter whether you implement an eCommerce function on your site, the information is still there, so you are able to engage customers at all hours of the day. This also means you can sell products and appeal to a global audience, which helps you maximize profits.
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Contact the SEO experts at Innovative Flare today for more information about how to deploy optimized content and good-looking websites to your advantage!