Move aside, millennials. The next generation of consumers is poised to assert their influence. For marketers, it’s time to start paying attention to Generation Z, those born between the mid-1990s and early 2000s....
Instagram Strategies for 2019: Social Media Content Marketing
A new year means new trends in the ever-changing world of social media content marketing....
How to Write an Effective Press Release to Complement Your Marketing Strategy
A good marketing strategy has many moving parts, one of which involves PR and marketing teams working together to make announcements and share company news....
3 Things Brands Should Consider Ahead of Every Influencer Partnership
Influencer marketing has long passed the point of being a trend and is now, for better or worse, a staple element of the advertising industry. ...
A Guide to Facebook’s New Quality Rankings
Facebook’s reshaping the way it measures the performance of your ads: It's three new ranking metrics means you should rethink your social content strategy by focusing more on your advertising reach....
How to grow your small business with social media
When it comes to running a small business, there can be many pitfalls along the way that may slow down the growth. However, there are also many resources available for small business owners to help their businesses succeed. When used correctly, social media is one of those vital resources for small ...
9 Things That Hurt Your Website Rankings
Google has hundreds of factors to consider before ranking a website on the search engine results page. The sad part is that the search engine barely shares any of the techniques it uses, as it safeguards this information to avoid SEO manipulation. However, SEO experts have learned a few things that ...
10 Real Ways To Get Free Website Traffic
Getting traffic to your website is significant because it helps you rank better on the search engine results page (SERP) and generate more traffic. However, you don’t want to increase traffic alone, but also engagement. If your rate of traffic increase is high while the conversion rate is declinin...
9 Best tools to grow website traffic
Growing your website can seem like such an unreachable task, especially if you are new to the whole online scene. You may often wonder how to grow website traffic, and reach your desired target audience. Your competition is already out there, pulling in more and more clientele, and you need to up yo...
Innovative Flare Receives 5-Star Recognition
Creating a strong online presence is absolutely imperative to your business’s success. Don’t believe us? Numbers don’t lie – Google reports that 97% of consumers search for local businesses online. ...