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Email marketing campaigns serve additional purposes on top of increasing a business’s sales. For one thing, they increase brand visibility, and for another - they encourage communication and feedback....
“It’s never been more important for brands to have a purpose.” That was the theme of Stacy Minero’s talk to a captivated crowd of marketers at NewsCred’s ThinkContent New York 2018....
“What is YouTube?” Punch that question into Google, and the most common answer you’ll find is “a video sharing website.” While that is true in a sense, it’s actually a little misleading....
Move aside, millennials. The next generation of consumers is poised to assert their influence. For marketers, it’s time to start paying attention to Generation Z, those born between the mid-1990s and early 2000s....
A good marketing strategy has many moving parts, one of which involves PR and marketing teams working together to make announcements and share company news....
Facebook’s reshaping the way it measures the performance of your ads: It's three new ranking metrics means you should rethink your social content strategy by focusing more on your advertising reach....
When it comes to running a small business, there can be many pitfalls along the way that may slow down the growth. However, there are also many resources available for small business owners to help their businesses succeed. When used correctly, social media is one of those vital resources for small ...
Google has hundreds of factors to consider before ranking a website on the search engine results page. The sad part is that the search engine barely shares any of the techniques it uses, as it safeguards this information to avoid SEO manipulation. However, SEO experts have learned a few things that ...