Blog - Page 7 of 10 - Innovative Flare

Published On - December 20, 2019

Emily Woodman Digital Marketing, Email Marketing

How to Use Your Email to Boost Your ROI

Email marketing campaigns serve additional purposes on top of increasing a business’s sales. For one thing, they increase brand visibility, and for another - they encourage communication and feedback....

The Power of Purpose in Content Marketing

Published On - December 18, 2019

Innovative Flare content marketing

The Power of Purpose in Content Marketing

“It’s never been more important for brands to have a purpose.” That was the theme of Stacy Minero’s talk to a captivated crowd of marketers at NewsCred’s ThinkContent New York 2018....

5 YouTube Components that Brands Need to Optimize

Published On - December 11, 2019

Innovative Flare content marketing, YouTube Advertising

5 YouTube Components that Brands Need to Optimize

“What is YouTube?” Punch that question into Google, and the most common answer you’ll find is “a video sharing website.” While that is true in a sense, it’s actually a little misleading....

Published On - December 4, 2019

Innovative Flare content marketing

Content Marketing to Gen Z

Move aside, millennials. The next generation of consumers is poised to assert their influence. For marketers, it’s time to start paying attention to Generation Z, those born between the mid-1990s and early 2000s....

Published On - November 27, 2019

Innovative Flare Instagram

Instagram Strategies for 2019: Social Media Content Marketing

A new year means new trends in the ever-changing world of social media content marketing....

How to Write an Effective Press Release to Complement Your Marketing Strategy

Published On - November 20, 2019

Innovative Flare Marketing Strategy

How to Write an Effective Press Release to Complement Your Marketing Strategy

A good marketing strategy has many moving parts, one of which involves PR and marketing teams working together to make announcements and share company news....

3 Things Brands Should Consider Ahead of Every Influencer Partnership

Published On - November 13, 2019

Innovative Flare Influencer MarketingTags: influencer Partnership

3 Things Brands Should Consider Ahead of Every Influencer Partnership

Influencer marketing has long passed the point of being a trend and is now, for better or worse, a staple element of the advertising industry. ...

Published On - November 6, 2019

Innovative Flare Facebook, Facebook AdvertisingTags: Facebook's quality ranking

A Guide to Facebook’s New Quality Rankings

Facebook’s reshaping the way it measures the performance of your ads: It's three new ranking metrics means you should rethink your social content strategy by focusing more on your advertising reach....

Grow your small business with social media

Published On - October 24, 2019

Collin Lynch Facebook, Facebook Advertising, Instagram, Social Media, Social Media MarketingTags: facebook, instagram, social media, Social Media Marketing

How to grow your small business with social media

When it comes to running a small business, there can be many pitfalls along the way that may slow down the growth. However, there are also many resources available for small business owners to help their businesses succeed. When used correctly, social media is one of those vital resources for small ...

Things that can hurt your website rankings

Published On - October 15, 2019

Collin Lynch Local SEO, SEOTags: increase website rankings

9 Things That Hurt Your Website Rankings

Google has hundreds of factors to consider before ranking a website on the search engine results page. The sad part is that the search engine barely shares any of the techniques it uses, as it safeguards this information to avoid SEO manipulation. However, SEO experts have learned a few things that ...

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