Often you will hear marketing and sales used interchangeably. However, they are two very different aspects of any business. Generally speaking, marketing refers to business actions that aim to inform prospects about the brand and its products....
Retargeting Ads — Why You Should Use Them For Your Business
Internet users are constantly bombarded with information. Unfortunately, over the years, our attention span has continued to decrease. Very few are willing to spend more than a few seconds on a website if it doesn’t offer what they are searching for....
Email Marketing Tips and Tricks for Small Businesses
When people think about email marketing, the first thing that often comes up is that email is a strategy for only big businesses. This idea is definitely not the truth! And for those who think that email marketing is not worth their time, it is worth mentioning that it has an average return on inves...
Email Marketing in 2022 – Why You Can’t Ignore It
Many people are under the idea that email marketing is dead. It is only understandable considering the number of emails that you ignore, delete, and mark as spam if you hold this notion. That said, there is also a select number of emails that you are happy to engage with. With that in mind, it begin...
Effective Market Entry Strategies to Boost Your Sales
Are you interested in breaking into a new market with your business’s products or services? Knowing how to do this while reaching your target audiences is crucial to your success. Market entry strategies can help you map out the specifics. A market entry strategy details all the specific details o...
How To Use Your CRM To Optimize Your SEO Sales Pipeline
As digital marketing evolved, Search Engine Optimization (SEO) quickly became a natural mainstay. Optimizing content for search engines ensures online visibility, fueling lead generation and acquisition through organic traffic....
4 Main Errors to Avoid in Your Marketing Campaigns
While many people think of sales as the backbone of any organization, the truth is that your sales will suffer if your marketing is not up to par. Creating and launching a successful marketing campaign can be one of the most exciting activities for any business....
Trend Analysis Marketing—Why It’s Important
Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to be replaced by new trends. The internet has made it easier to access large volumes of data, and digital tools make it more efficient to analyze and evaluate...
How to Use Storytelling as a Great Marketing Tool For Your Small Business
Storytelling can be used as a great marketing tool. Think about that time you sat down to read an interesting book or listen to a highly engaging podcast. Chances are you were so drawn into it that your brain simply lost all consciousness of your surroundings....
Conversational Marketing – How to Do It Right
When live chat first came out, it revolutionized service delivery. It made it easy for customers to get an agent and receive support and the customers felt heard. Because of this, they reported higher levels of satisfaction....