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Small Business Marketing and Sales meeting

Published On - December 30, 2021

Marketing Vs Sales – Understanding the Difference

Often you will hear marketing and sales used interchangeably. However, they are two very different aspects of any business. Generally speaking, marketing refers to business actions that aim to inform prospects about the brand and its products....

Running retargeting ads for small business

Published On - December 23, 2021

Collin Lynch Marketing Strategy, Remarketing, Retargeting, Small Business MarketingTags: Why you should use retargeting

Retargeting Ads — Why You Should Use Them For Your Business

Internet users are constantly bombarded with information. Unfortunately, over the years, our attention span has continued to decrease. Very few are willing to spend more than a few seconds on a website if it doesn’t offer what they are searching for....

Small business doing email marketing in 2022

Published On - December 21, 2021

Collin Lynch Email Marketing, Small Business, Small Business MarketingTags: email marketing tips

Email Marketing Tips and Tricks for Small Businesses

When people think about email marketing, the first thing that often comes up is that email is a strategy for only big businesses. This idea is definitely not the truth! And for those who think that email marketing is not worth their time, it is worth mentioning that it has an average return on inves...

Published On - December 16, 2021

Collin Lynch Email Marketing, Small BusinessTags: email marketing in 2022

Email Marketing in 2022 – Why You Can’t Ignore It

Many people are under the idea that email marketing is dead. It is only understandable considering the number of emails that you ignore, delete, and mark as spam if you hold this notion. That said, there is also a select number of emails that you are happy to engage with. With that in mind, it begin...

Small business analyzing their effective market strategies

Published On - December 14, 2021

Riley Richardson Business Ideas, Get More Clients, Small Business, Small Business MarketingTags: Strategies to Boost Your Sales

Effective Market Entry Strategies to Boost Your Sales

Are you interested in breaking into a new market with your business’s products or services? Knowing how to do this while reaching your target audiences is crucial to your success. Market entry strategies can help you map out the specifics. A market entry strategy details all the specific details o...

A close-up of a person using a Macbook on a teal table.

Published On - December 9, 2021

Matthew Schwimmer Search Engine Optimization, SEOTags: Use Your CRM To Optimize Your SEO Sales Pipeline

How To Use Your CRM To Optimize Your SEO Sales Pipeline

As digital marketing evolved, Search Engine Optimization (SEO) quickly became a natural mainstay. Optimizing content for search engines ensures online visibility, fueling lead generation and acquisition through organic traffic....

Published On - December 7, 2021

Collin Lynch Digital Marketing, Marketing Strategy, Online MarketingTags: marketing campaign mistakes

4 Main Errors to Avoid in Your Marketing Campaigns

While many people think of sales as the backbone of any organization, the truth is that your sales will suffer if your marketing is not up to par. Creating and launching a successful marketing campaign can be one of the most exciting activities for any business....

Small Business using trend analysis marketing

Published On - December 3, 2021

Collin Lynch Marketing Strategy, Small Business MarketingTags: Trend Analysis Marketing

Trend Analysis Marketing—Why It’s Important

Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to be replaced by new trends. The internet has made it easier to access large volumes of data, and digital tools make it more efficient to analyze and evaluate...

Small Business Owner Using Storytelling as a Great Marketing Tool

Published On - November 30, 2021

Collin Lynch Digital Marketing, Small Business, Small Business Marketing

How to Use Storytelling as a Great Marketing Tool For Your Small Business

Storytelling can be used as a great marketing tool. Think about that time you sat down to read an interesting book or listen to a highly engaging podcast. Chances are you were so drawn into it that your brain simply lost all consciousness of your surroundings....

Published On - November 23, 2021

Collin Lynch Conversational Marketing, Digital Marketing, Email Marketing, Social Media, Social Media MarketingTags: Conversational Marketing - How to Do It Right

Conversational Marketing – How to Do It Right

When live chat first came out, it revolutionized service delivery. It made it easy for customers to get an agent and receive support and the customers felt heard. Because of this, they reported higher levels of satisfaction....

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Marketing Vs Sales – Understanding the Difference

Retargeting Ads — Why You Should Use Them For Your Business

Email Marketing Tips and Tricks for Small Businesses

Email Marketing in 2022 – Why You Can’t Ignore It

Effective Market Entry Strategies to Boost Your Sales

How To Use Your CRM To Optimize Your SEO Sales Pipeline

4 Main Errors to Avoid in Your Marketing Campaigns

Trend Analysis Marketing—Why It’s Important

How to Use Storytelling as a Great Marketing Tool For Your Small Business