Here's what you need to know about point of purchase marketing. Point of Purchase Marketing Helps You Deliver At The Right Time! With all the information available on e-commerce and digital marketing, it can be easy to forget that many businesses still operate physical stores....
Essential Marketing Tools For Small Business Owners
One of the great benefits that small businesses have in the modern digital world is they don’t have to worry about how large or small they are. Many tools make it easy to place your business in front of thousands if not millions of potential prospects without having to rely on people who pass by a...
3 Actionable Tips for Improving Your SEO Score
Did you know that over 3.5 billion web searches take place daily on Google? This is just one of the many compelling reasons to optimize your website for SEO. Search engine optimization will allow your website to rank high enough for potential visitors to come into contact with your content regularly...
5 Common Mistakes In Email Marketing
Email Marketing can be one of the most rewarding marketing strategies for a business. It has a return on investment of 42 to 1, which means for every dollar spent on marketing, your business is likely to earn back $42. However, creating a successful email marketing campaign requires you to consider ...
Facebook, Instagram, Twitter, YouTube – Which Platform is Best For Your Business?
In today's digital world, it's hard to imagine a business that doesn't have a social media presence. Being on social media is essential to remaining competitive and engaging with a larger audience....
How To Turn Your Business Customers Into Repeat Customers
Social media has revolutionized the way we do business - We can all agree on that! Without a doubt, it has helped boost brand awareness and increased reach by opening up geographical boundaries. It is also an excellent way to generate leads and increase the business’s bottom line....
The Most Effective Persuasive Marketing Techniques You should Be Using in 2022
Every day we are exposed to thousands of ads. Given the number of ads, it is only normal to block most of them out. You may think that ads don't work, but businesses wouldn't invest so much in them if they didn't, right?...
Must-try marketing trends for 2022
Marketing is one of those industries that evolve at the speed of light. Trends come fast, and they go away even quicker. We've seen a shift towards digital platforms in the past two years. It was the only choice marketers had, so they embraced it....
Customer Recommendation Marketing – The Power Of Word Of Mouth
Think about it for a second. If you wanted to buy a product, who would you trust more? Is it something that you read on Google, or is it a friend you know who has used the product before? ...
4 Tips to Improve Your Marketing Campaigns in 2022
So you have been running a marketing campaign for some time now (preferably over a month) and have the data you need for analysis. It is now time to decide what you will keep and what you will eliminate from the campaign. ...