Blog - Page 3 of 10 - Innovative Flare

Small Business using trend analysis marketing

Published On - December 3, 2021

Collin Lynch Marketing Strategy, Small Business MarketingTags: Trend Analysis Marketing

Trend Analysis Marketing—Why It’s Important

Today’s business environment is significantly driven by the existing competition, with different trends emerging, rising, and then falling to be replaced by new trends. The internet has made it easier to access large volumes of data, and digital tools make it more efficient to analyze and evaluate...

Small Business Owner Using Storytelling as a Great Marketing Tool

Published On - November 30, 2021

Collin Lynch Digital Marketing, Small Business, Small Business Marketing

How to Use Storytelling as a Great Marketing Tool For Your Small Business

Storytelling can be used as a great marketing tool. Think about that time you sat down to read an interesting book or listen to a highly engaging podcast. Chances are you were so drawn into it that your brain simply lost all consciousness of your surroundings....

Published On - November 23, 2021

Collin Lynch Conversational Marketing, Digital Marketing, Email Marketing, Social Media, Social Media MarketingTags: Conversational Marketing - How to Do It Right

Conversational Marketing – How to Do It Right

When live chat first came out, it revolutionized service delivery. It made it easy for customers to get an agent and receive support and the customers felt heard. Because of this, they reported higher levels of satisfaction....

Creating a small business marketing message

Published On - November 16, 2021

Collin Lynch Digital Marketing, Marketing Strategy, Online MarketingTags: marketing message

How to Create a Small Business Marketing Message That Converts

Creating a small business marketing message that converts. Regardless of your marketing channel and whether it is running Facebook ads, Google ads, or writing text for your homepage, your message needs to resonate with people and do so in a powerful way....

Published On - November 11, 2021

Collin Lynch Digital Marketing, Paid Search MarketingTags: Ad writing tips

7 Expert Tips for Copywriting Ads That Sell

Get Expert Tips for Copywriting Ads For Your Small Business. Many beginners in copywriting start off on the wrong foot when they assume that copywriting is just like writing blog posts or articles. Then they wonder why their copy never converts. The fact of the matter is that copywriting is nothing ...

Get more traffic for your small business

Published On - November 9, 2021

Collin Lynch Online Marketing, Paid Search Marketing, Pay Per Click Advertising, Small Business, Small Business MarketingTags: get more paid traffic

How to Get More Paid Traffic For Your Small Business

While many startup businesses may scoff at the thought of paid traffic, it can be a great way to send more traffic to your site. Some will even argue that paid sources of traffic are even better and more effective than free sources....

Psychological Strategies for Effective Marketing

Published On - November 5, 2021

Jason Caffee Digital Marketing, Small Business, Small Business MarketingTags: Psychological Strategies

Psychological Strategies for Effective Marketing

The first rule of marketing is to know your customer. Understanding psychology and incorporating factors of human behavior into marketing strategy brings valuable insight to the consumer decision-making process and promotes brand loyalty....

Small business owners looking at their organic traffic

Published On - November 2, 2021

Collin Lynch Organic Traffic, SEO, Small Business, Social MediaTags: get more organic traffic

How to Get More Organic Traffic for your Small Business

When it comes to traffic, organic means FREE! As a small business, getting more organic traffic keeps your marketing costs down. Many site owners want to be more visible to online shoppers than their competitions. For this, they spend a considerable amount of their investment on SEO. But there is pl...

Published On - November 1, 2021

Riley Richardson Small BusinessTags: virtual meetings

How To Have Immersive Virtual Meetings For Your Small Business

On March 11, 2020, when COVID-19 was declared a pandemic, the world had no idea what was in store. Around 19 months later, it’s beginning to feel like life as we knew it is gone for good. One of the more complex issues that society is now facing is the need to adapt to new communication channels. ...

Warning about cyber attacks and different types of negative SEO on a tablet.

Published On - October 29, 2021

Matthew Schwimmer Protect Your Website, Search Engine Optimization, SEOTags: Negative SEO, Website Hacking

Types of negative SEO and how to protect your website

Whether we like it or not, negative SEO happens. And in competitive business environments, like today, it happens more than you think. Even the most honest websites can find themselves being the victims of malicious intents and practices, especially if they don't have previous experience with this t...