Blog - Page 2 of 10 - Innovative Flare

Published On - April 6, 2022

Matthew Schwimmer Search Engine Optimization, SEO, Website TrafficTags: How SEO Can Improve Your Customer Experience

How SEO Can Improve Your Customer Experience

SEO, as we all know, is about optimizing your site for search engines. But, of course, search engines are there to serve humans, some of which are your customers. As a site owner, you want to please search engines, so your website pops up on SERPs, but you also have to make sure that your visitors h...

Mapping out the customer journey to develop a marketing plan.

Published On - March 18, 2022

Matthew Schwimmer Marketing Strategy, Small Business MarketingTags: Customer Journey Marketing

The Importance of Customer Journey Marketing for Your Business

The ways customers interact with your business can profoundly affect their decision whether or not to make a purchase. Although the customer may not perceive it that way, you know how much effort went into generating and nurturing every lead on the business side of things. ...

Published On - February 23, 2022

Matthew Schwimmer Organic Traffic, Search Engine OptimizationTags: Best Ways to Increase Organic Traffic on Your WordPress Website

Best Ways to Increase Organic Traffic to Your WordPress Website

Websites frequently use different metrics to measure how well they are performing. Of all the different indicators you can track, arguably the most important one is the number of people visiting your website. ...

Published On - February 23, 2022

Matthew Schwimmer Organic Traffic, Search Engine Optimization, SEOTags: Best Ways to Increase Organic Traffic on Your WordPress Website, Increase organic traffic

Best Ways to Increase Organic Traffic on Your WordPress Website

Websites frequently use different metrics to measure how well they are performing. Of all the different indicators you can track, arguably the most important one is the number of people visiting your website. Without website visitors, you'll have no one to sell your products to, and all the other me...

Three women reading about must-try marketing trends for 2022 on a laptop.

Published On - January 14, 2022

Matthew Schwimmer Email Marketing, Marketing Strategy, SEO, Small Business, Small Business Marketing, Video MarketingTags: Must-try marketing trends for 2022

Must-try marketing trends for 2022

Marketing is one of those industries that evolve at the speed of light. Trends come fast, and they go away even quicker. We've seen a shift towards digital platforms in the past two years. It was the only choice marketers had, so they embraced it....

Small business doing email marketing in 2022

Published On - December 21, 2021

Collin Lynch Email Marketing, Small Business, Small Business Marketing

Email Marketing Tips and Tricks for Small Businesses

When people think about email marketing, the first thing that often comes up is that email is a strategy for only big businesses. This idea is definitely not the truth! And for those who think that email marketing is not worth their time, it is worth mentioning that it has an average return on inves...

Published On - December 16, 2021

Collin Lynch Email Marketing, Small BusinessTags: email marketing in 2022

Email Marketing in 2022 – Why You Can’t Ignore It

Many people are under the idea that email marketing is dead. It is only understandable considering the number of emails that you ignore, delete, and mark as spam if you hold this notion. That said, there is also a select number of emails that you are happy to engage with. With that in mind, it begin...

Small business analyzing their effective market strategies

Published On - December 14, 2021

Riley Richardson Business Ideas, Get More Clients, Small Business, Small Business MarketingTags: Strategies to Boost Your Sales

Effective Market Entry Strategies to Boost Your Sales

Are you interested in breaking into a new market with your business’s products or services? Knowing how to do this while reaching your target audiences is crucial to your success. Market entry strategies can help you map out the specifics. A market entry strategy details all the specific details o...

A close-up of a person using a Macbook on a teal table.

Published On - December 9, 2021

Matthew Schwimmer Search Engine Optimization, SEOTags: Use Your CRM To Optimize Your SEO Sales Pipeline

How To Use Your CRM To Optimize Your SEO Sales Pipeline

As digital marketing evolved, Search Engine Optimization (SEO) quickly became a natural mainstay. Optimizing content for search engines ensures online visibility, fueling lead generation and acquisition through organic traffic....

Published On - December 7, 2021

Collin Lynch Digital Marketing, Marketing Strategy, Online MarketingTags: marketing campaign mistakes

4 Main Errors to Avoid in Your Marketing Campaigns

While many people think of sales as the backbone of any organization, the truth is that your sales will suffer if your marketing is not up to par. Creating and launching a successful marketing campaign can be one of the most exciting activities for any business....