The Most Effective Persuasive Marketing Techniques You should Be Using in 2022

Effective Persuasive Marketing Techniques

The Most Effective Persuasive Marketing Techniques You Should Be Using in 2022

Leveraging The Nature Of The Human Mind

Every day we are exposed to thousands of ads. Given the number of ads, it is only normal to block most of them out.

You may think that ads don’t work, but businesses wouldn’t invest so much in them if they didn’t, right?

So what is it about marketing ads that makes them so effective for business?

That is precisely what we are here to find out.

At the end of this post, you should be able to make the most of what you learn to improve your business’s bottom line.

Without further ado, let’s get started.


That simply means that when someone does something nice to someone else, the other person feels like they owe the first person.

This tactic can be used in marketing to gain loyal and repeat customers.

By offering a giveaway, coupon, or discount, the buyer feels like they owe the business their loyalty.

As a result, they are more likely to buy products from the business in the future.

Here, both the buyer and seller benefit.

But when it comes to the long term, the seller benefits, as the buyers will come back time and again to purchase their products.


Buyers will return and purchase products from a business that they feel reflects their values.

It is essential to understand what customers want and value and reflect this in the business brand image.

Once customers find your business and feel like it reflects what they believe in, they are more likely to become repeat customers.

Better yet, because it can be a challenge for customers to search for their ideal business, they are even more inclined to stick with your business.

Social Proof

Customers are more likely to commit to buying products that have social proof. In other words, popular products.

This builds their trust in the product as they see that others have had a positive experience with it.

Therefore, humans are social animals and will look at others to get validation before acting.

The action of others has a significant influence on how we behave.

A business can capitalize on this by prompting customers to provide feedback and reviews on the products and experience.

So, make sure to collect your testimonials!


As humans, we are also inclined to follow authority figures such as influencers.

The authority offers guidance, and the rest can follow.

When customers buy a product for the first time, they may search to see what a particular influencer thinks about the product.

This is exactly why influencer marketing is a big deal and has continued to grow tremendously over the years.

Customers are more likely to trust their words and opinions.

This is especially valid if the influencer’s values are aligned with the customer’s values.

Another way to use this is to present the business as an expert in the field.

Remember – People trust and abide by the advice relevant to their situation, given by an authority figure!

Contact Innovative Flare online or call (561) 247-2776 if you are ready to take your small business to the next level with Effective Persuasive Marketing Techniques in 2022.