Dear Sean,
Thank you for considering Innovative Flare for your digital marketing needs. We have carefully reviewed your requirements and are pleased to present our comprehensive proposal to enhance your online presence and attract more clients through various digital marketing strategies.
Scope of Services
Website Overhaul:
Purple Frog Graphics’ website is currently facing speed and layout issues, which can impact user experience and search engine rankings. Our proposal includes a complete website overhaul to address these concerns. Our experienced team of web developers and designers will revamp your website to improve its performance, optimize the layout, and enhance overall user engagement.
Search Engine Optimization (SEO):
To increase organic visibility and improve your website’s rankings on search engines, we will implement a robust SEO strategy. This will involve on-page and off-page optimization techniques, including keyword research, content optimization, technical SEO audits, backlink building, and local SEO optimization. Our aim is to improve your website’s organic search presence and generate targeted traffic.
Blogging Services:
To establish Purple Frog Graphics as a thought leader in the print and graphics industry, we recommend implementing a consistent blogging strategy. Our proposal includes creating and publishing four high-quality blog posts per month on your website.
Benefits of our blogging services:
- -Demonstrating Expertise: We will research industry trends, topics, and relevant keywords to develop engaging and informative blog posts that showcase Purple Frog Graphics’ expertise. By addressing common challenges, providing tips and insights, and sharing valuable content, we will position your company as a go-to resource for your target audience.
- -Increased Organic Traffic: Well-optimized blog posts can drive organic traffic to your website. By incorporating relevant keywords and optimizing meta tags, headers, and content structure, we will enhance your search engine visibility and attract visitors who are actively seeking information related to your services.
- -Social Media Promotion: We will leverage your blog content to fuel your social media marketing efforts. Each blog post will be shared across your social media channels, generating engagement, increasing brand exposure, and directing traffic back to your website.
- -Lead Generation: Compelling and informative blog posts can serve as lead magnets. By including strategically placed call-to-action (CTA) elements within the blog content, we will encourage readers to take the desired action, such as subscribing to newsletters, downloading resources, or contacting Purple Frog Graphics for inquiries.
Our team of experienced content writers will work closely with you to understand your target audience, industry nuances, and desired topics. We will create engaging, well-researched, and customized blog posts that align with your brand’s messaging and objectives.
By incorporating blogging into your digital marketing strategy, Purple Frog Graphics can establish a strong online presence, attract relevant traffic, nurture leads, and foster meaningful engagement with your audience.
Please note that blogging is an ongoing process that requires consistent effort and regular content updates. We recommend a minimum commitment of four blog posts per month to achieve optimal results.
Google Ads (Paid Search Marketing):
To attract immediate attention and drive targeted traffic to your website, we propose running Google Ads campaigns. Our certified Google Ads specialists will conduct keyword research, create compelling ad copy, and optimize your campaigns to maximize your return on investment (ROI). We will continuously monitor and refine the campaigns to ensure optimal performance and cost-effectiveness.
Social Media Marketing:
Social media platforms offer immense opportunities for brand exposure and customer engagement. We recommend implementing social media marketing strategies on Facebook, Instagram, and LinkedIn to expand your reach and connect with your target audience. Our social media experts will create engaging content, manage your social media profiles, run targeted advertising campaigns, and monitor performance to drive meaningful engagement and generate leads.
Google Business Profile Optimization:
As a local business, optimizing your Google Business Profile is essential to increase visibility in local searches and attract nearby customers. We will optimize your profile by adding accurate information, compelling descriptions, attractive visuals, and encouraging customer reviews. This will help improve your local search rankings and drive more traffic to your website.
Local Listings Management:
To enhance your online visibility and ensure accurate information across various local directories and platforms, we propose comprehensive Local Listings Management. Our team will claim and optimize your business listings on popular platforms such as Google My Business, Yelp, Bing Places, and other relevant directories specific to your industry.
By managing your local listings effectively, we will:
- -Ensure consistent and up-to-date information such as business name, address, phone number (NAP), and operating hours across all platforms.
- -Add compelling descriptions, attractive visuals, and relevant categories to optimize your listings.
- -Encourage and manage customer reviews to improve your online reputation and attract more clients.
- -Foster positive engagement and build trust.
With our Local Listings Management service, your business will enjoy increased visibility in local searches, making it easier for potential clients in your area to find and choose Purple Frog Graphics for their printing and graphics needs.
Please note that Local Listings Management is an ongoing process to ensure accuracy and consistency. We recommend including it as part of your long-term digital marketing strategy for continued success.
Timeline and Investment:
We understand the importance of timely execution, and our team is committed to delivering results within a reasonable timeframe. The proposed timeline for these digital marketing services is as follows:
-Website Overhaul: 4-6 weeks
-SEO Implementation: Ongoing (minimum 6 months for optimal results)
-Google Ads Campaigns: Ongoing (minimum 3 months for optimal results)
-Social Media Marketing: Ongoing (minimum 3 months for optimal results)
-Google Business Profile Optimization: 2-4 weeks
-Local Listings Management: 2-4 weeks
Regarding the investment, we have tailored packages based on the scope of work and your specific requirements. We would be happy to discuss the pricing details and provide a customized quote once we have a thorough understanding of your goals and expectations.
Innovative Flare is a full-service digital marketing agency based in West Palm Beach, FL. In today's digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in realtime. Innovative Flare combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
Innovative Flare is an end-to-end provider of digital marketing services. Whether you're looking for a turnkey managed strategy, an independent audit, or services specific to a short-term campaign, our experience and approach are sure to prove to be a valuable asset. Our in-house services include:
Your website is the center of your digital presence. It's one of the few places on the internet where you can deliver your brand's message free of distortion or distraction. Innovative Flare 's web development services are perfect for brands at any stage.
Our web development team can help you build your brand's website from the ground up. We specialize in building websites that tell a unique brand story while meeting the expectations of today's most discerning consumers.
If your website is already built but isn't performing to expectations, we can perform a detailed audit and work with you to improve site architecture, design, and responsiveness.
