Website Overhaul and Marketing Proposal for Purple Frog Graphics - Innovative Flare

Innovative Flare

Digital Marketing and Web Development Services

Website Overhaul and Marketing Proposal for Purple Frog Graphics

Prepared by: Collin Lynch

Dear Sean,

Thank you for considering Innovative Flare for your digital marketing needs. We have carefully reviewed your requirements and are pleased to present our comprehensive proposal to enhance your online presence and attract more clients through various digital marketing strategies.


Proposal Text

Scope of Services

Website Overhaul:

Purple Frog Graphics’ website is currently facing speed and layout issues, which can impact user experience and search engine rankings. Our proposal includes a complete website overhaul to address these concerns. Our experienced team of web developers and designers will revamp your website to improve its performance, optimize the layout, and enhance overall user engagement.

Search Engine Optimization (SEO):

To increase organic visibility and improve your website’s rankings on search engines, we will implement a robust SEO strategy. This will involve on-page and off-page optimization techniques, including keyword research, content optimization, technical SEO audits, backlink building, and local SEO optimization. Our aim is to improve your website’s organic search presence and generate targeted traffic.

Blogging Services:

To establish Purple Frog Graphics as a thought leader in the print and graphics industry, we recommend implementing a consistent blogging strategy. Our proposal includes creating and publishing four high-quality blog posts per month on your website.

Benefits of our blogging services:

  • -Demonstrating Expertise: We will research industry trends, topics, and relevant keywords to develop engaging and informative blog posts that showcase Purple Frog Graphics’ expertise. By addressing common challenges, providing tips and insights, and sharing valuable content, we will position your company as a go-to resource for your target audience.
  • -Increased Organic Traffic: Well-optimized blog posts can drive organic traffic to your website. By incorporating relevant keywords and optimizing meta tags, headers, and content structure, we will enhance your search engine visibility and attract visitors who are actively seeking information related to your services.
  • -Social Media Promotion: We will leverage your blog content to fuel your social media marketing efforts. Each blog post will be shared across your social media channels, generating engagement, increasing brand exposure, and directing traffic back to your website.
  • -Lead Generation: Compelling and informative blog posts can serve as lead magnets. By including strategically placed call-to-action (CTA) elements within the blog content, we will encourage readers to take the desired action, such as subscribing to newsletters, downloading resources, or contacting Purple Frog Graphics for inquiries.


Our team of experienced content writers will work closely with you to understand your target audience, industry nuances, and desired topics. We will create engaging, well-researched, and customized blog posts that align with your brand’s messaging and objectives.

By incorporating blogging into your digital marketing strategy, Purple Frog Graphics can establish a strong online presence, attract relevant traffic, nurture leads, and foster meaningful engagement with your audience.

Please note that blogging is an ongoing process that requires consistent effort and regular content updates. We recommend a minimum commitment of four blog posts per month to achieve optimal results.

Google Ads (Paid Search Marketing):

To attract immediate attention and drive targeted traffic to your website, we propose running Google Ads campaigns. Our certified Google Ads specialists will conduct keyword research, create compelling ad copy, and optimize your campaigns to maximize your return on investment (ROI). We will continuously monitor and refine the campaigns to ensure optimal performance and cost-effectiveness.

Social Media Marketing:

Social media platforms offer immense opportunities for brand exposure and customer engagement. We recommend implementing social media marketing strategies on Facebook, Instagram, and LinkedIn to expand your reach and connect with your target audience. Our social media experts will create engaging content, manage your social media profiles, run targeted advertising campaigns, and monitor performance to drive meaningful engagement and generate leads.

Google Business Profile Optimization:

As a local business, optimizing your Google Business Profile is essential to increase visibility in local searches and attract nearby customers. We will optimize your profile by adding accurate information, compelling descriptions, attractive visuals, and encouraging customer reviews. This will help improve your local search rankings and drive more traffic to your website.

Local Listings Management:

To enhance your online visibility and ensure accurate information across various local directories and platforms, we propose comprehensive Local Listings Management. Our team will claim and optimize your business listings on popular platforms such as Google My Business, Yelp, Bing Places, and other relevant directories specific to your industry.

By managing your local listings effectively, we will:

  • -Ensure consistent and up-to-date information such as business name, address, phone number (NAP), and operating hours across all platforms.
  • -Add compelling descriptions, attractive visuals, and relevant categories to optimize your listings.
  • -Encourage and manage customer reviews to improve your online reputation and attract more clients.
  • -Foster positive engagement and build trust.


With our Local Listings Management service, your business will enjoy increased visibility in local searches, making it easier for potential clients in your area to find and choose Purple Frog Graphics for their printing and graphics needs.

Please note that Local Listings Management is an ongoing process to ensure accuracy and consistency. We recommend including it as part of your long-term digital marketing strategy for continued success.


Timeline and Investment:

We understand the importance of timely execution, and our team is committed to delivering results within a reasonable timeframe. The proposed timeline for these digital marketing services is as follows:

-Website Overhaul: 4-6 weeks
-SEO Implementation: Ongoing (minimum 6 months for optimal results)
-Google Ads Campaigns: Ongoing (minimum 3 months for optimal results)
-Social Media Marketing: Ongoing (minimum 3 months for optimal results)
-Google Business Profile Optimization: 2-4 weeks
-Local Listings Management: 2-4 weeks


Regarding the investment, we have tailored packages based on the scope of work and your specific requirements. We would be happy to discuss the pricing details and provide a customized quote once we have a thorough understanding of your goals and expectations.


Your Investment

Website Overhaul (Onetime)
Blogging + SEO (Monthly)
Google Ads $3500 to $5000 Ad Spend (Monthly)
Social Media Marketing up $1500 Ad Spend (Monthly)
Local Listing Management Software (Yearly)
Google Business Profile + Ongoing Listings Management (Monthly)

Total: $9150

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If you would like to join us and become a client then we’d be delighted to have you.

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Innovative Flare is a full-service digital marketing agency based in West Palm Beach, FL. In today's digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in realtime. Innovative Flare combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.

Our Services

innovative flare services Innovative Flare is an end-to-end provider of digital marketing services. Whether you're looking for a turnkey managed strategy, an independent audit, or services specific to a short-term campaign, our experience and approach are sure to prove to be a valuable asset. Our in-house services include:
  • -Search Engine Marketing
  • -Search Engine Optimization
  • -Social Media
  • -Web Design & Development
  • -Digital Content & Video

Search Engine Marketing

More than 90% of online experiences begin with a search engine query. Search Engine Marketing (SEM) puts your brand at the top of search results for queries relevant to your brand and audience. This valuable advertising real estate can provide an immediate source of targeted traffic to your website, driving conversions and contributing to revenue growth. Our SEM services include:
  • -SEM Strategy Development
  • -Search Engine Research
  • -Campaign Setup
  • -Turnkey SEM Campaigns
  • -SEM Optimization
At Innovative Flare, we have extensive experience leveraging SEM to drive growth for our clients. Our approach to SEM is data-driven, which allows us to deploy campaigns that focus on efficiency and constant improvement.

Search Engine Optimization

Billions of web browsing sessions begin with a search query every day. With more than a billion websites competing for the top spot in search results, it can be difficult to drive traffic to your site from search engines. At Innovative Flare, we specialize in an innovative approach to SEO that uses white-hat tactics to put your website at the top of your target audience's searches. Our SEO services include:
  • -Keyword Research
  • -Technical SEO
  • -Full SEO Audits
  • -SEO Consulting
Our relentless approach to search engine optimization ensures that your business will stand out among the sea of competitors on the search results page.

Social Media

Social Media has changed how brands communicate with their audiences forever. Whether your business is a B2B or B2C brand, social media is a powerful way to build brand awareness, build a positive image, and drive lead generation. We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business. Our full suite of social media services includes:
  • -Social Strategy Development
  • -Social Media Consulting
  • -Social Media Advertising
  • -Community Engagement
Our data-driven approach ensures that you understand the true ROI of your social media efforts, and our team works tirelessly to improve the return on your investment in social media.

Web Design & Development

Your website is the center of your digital presence. It's one of the few places on the internet where you can deliver your brand's message free of distortion or distraction. Innovative Flare 's web development services are perfect for brands at any stage. Our web development team can help you build your brand's website from the ground up. We specialize in building websites that tell a unique brand story while meeting the expectations of today's most discerning consumers. If your website is already built but isn't performing to expectations, we can perform a detailed audit and work with you to improve site architecture, design, and responsiveness.

Digital Content & Video

Content is the king of today's marketing environment. The most successful brands in the world have developed detailed content strategies that help them inspire, entertain, and educate their target audiences. At Innovative Flare, we specialize in helping our clients plan, produce, and promote content that drives audience engagement and conversions. Our full suite of content services includes:
  • -Digital Content Strategy
  • -Content Production
  • -Video Production
  • -Graphic Design
  • -Multi-language Content
Whether you're producing blog posts, images, or videos, Innovative Flare can be trusted to support your content marketing efforts.

Innovative Flare bases all of our Search Engine Optimization (SEO) and marketing on the guidelines, best practices, and procedures of Search Engine standards. This includes focusing on high-quality content as well as Google Search Console design/content, technical and quality guidelines. We do not practice black hat tactics or unethical SEO methods, such as keyword stuffing, invisible text, hidden links, duplicate content or blog spam. We follow Search Engine guidelines and techniques that we believe are in the best interest of our clients' branding and online marketing presence. We are continuously educating ourselves with the latest updates and trends related to Search Engines and SEO. Innovative Flare is not affiliated with or have any special relationship with any search engine, including Google, Yahoo, Bing, Facebook, Twitter, Instagram, etc. We cannot guarantee any specific search engine rankings, listings on search engines or directories listings. We do not manipulate or control search engine results. Due to ever-changing search engine algorithms, the process of ranking can take anywhere from a few months to a year before showing any significant results. Your ranking will fluctuate, as the ranking algorithms are constantly being tweaked to deliver the best product to consumers. Through our SEO services, Innovative Flare works towards increasing targeted traffic to the customer's website over a period of time using Search Engine Marketing (SEM) strategies and other strategies as agreed to by the client. Some of these services could include but are not limited to: keyword research, meta tag optimization, link optimization, image optimization, social media marketing, XML sitemap creation, inbound links, submitting your website to general and vertical directories, utilization of Google products: Search Console and Google Analytics and more. SEO is a constantly changing industry and it is impossible for any business or organization to guarantee high rankings for a website or webpage. Be wary of SEO services companies or organizations that promise or guarantee specific rankings in search engines. Google explicitly warns against companies that make such promises. Please note, a new website may get a temporary boost in the search engine results pages, this is known as the 'new site boost', but it will eventually settle into its real position. Also, your site traffic can drop after a website relaunch and it can take a few months for traffic to rise again. This time allows for search engines to re-crawl the new pages of a site and index those pages for search results. Traffic can also drop due to lack of SEO for the site, host or server issues, 404 issues or more. While we take as many measures as we can to help your site avoid a drop in traffic, we are not responsible for any traffic reduction that may occur. The client agrees to pay our standard rate of $95/hr for additional work, outside of the original scope of this document, as well as any 3rd party software or services that are recommended by the Marketing Agency and reviewed and approved by Client.