Proposal for Comprehensive Digital Marketing Services for Langrin-Robertson Law

Prepared by: Collin Lynch

Dear Hazel,

We appreciate the opportunity to submit this detailed proposal for comprehensive digital marketing services for Langrin-Robertson Law. As a personal injury law firm in Snellville, Georgia, we understand the importance of a strong online presence in today’s competitive digital landscape. Our team of experienced digital marketing professionals is confident in our ability to deliver impactful results by employing a holistic approach that encompasses on-page and off-page SEO, blogging, social media management, and website maintenance. Additionally, we will handle the one-time setups for Facebook Pixel, Google Analytics, Google Search Console, and Google Looker Studio.

Scope of Services

Initial Practice Areas Website Pages

As part of our comprehensive digital marketing services, we will create the initial seven practice areas website pages to highlight your law firm’s expertise and establish your firm as a reliable resource for potential clients. These pages will provide valuable information about the legal services you offer and help visitors understand your areas of practice. The initial practice areas website pages we will be creating are as follows:

Motor Vehicle Accidents:

Our team will create a dedicated page that focuses on motor vehicle accidents. This page will provide comprehensive information about different types of motor vehicle accidents, such as car, motorcycle, and bicycle accidents. It will highlight your firm’s experience in handling these cases, the legal rights of accident victims, and the steps involved in pursuing a claim for compensation.

Ridesharing Accidents:

This page will specifically address accidents involving ridesharing services like Uber and Lyft. It will outline the unique challenges and complexities associated with these cases, including insurance coverage issues and liability considerations. The page will showcase your firm’s expertise in handling ridesharing accident claims and provide guidance for individuals who have been injured in such incidents.

Trucking Accidents:

We will create a dedicated page to address trucking accidents. This page will delve into the specific regulations and complexities involved in accidents with commercial trucks. It will highlight your firm’s experience in investigating trucking accidents, determining liability, and pursuing claims against trucking companies, drivers, and other responsible parties.

Slip and Fall Accidents:

This page will focus on premises liability cases, specifically slip and fall accidents. It will provide information on the duties of property owners to maintain safe premises, the common causes of slip and fall accidents, and the legal rights of individuals who have been injured due to negligent property conditions. The page will emphasize your firm’s ability to hold negligent property owners accountable and seek compensation for victims of slip and fall accidents.

Wrongful Death Claims:

We will create a compassionate and informative page dedicated to wrongful death claims. This page will provide guidance and support for families who have lost a loved one due to the negligence or wrongful actions of others. It will explain the legal elements of a wrongful death claim, the types of damages available, and the process of pursuing justice and compensation during this difficult time.

Negligent Security:

This page will address cases involving negligent security, such as assaults, robberies, or other criminal acts due to inadequate security measures. It will highlight your firm’s experience in representing victims who have suffered harm due to the failure of property owners or security companies to provide reasonable security measures. The page will emphasize your firm’s commitment to holding responsible parties accountable for their negligence and seeking compensation for victims.

Dog Bites:

We will create a dedicated page that focuses on dog bite cases. This page will provide information on dog bite laws, the responsibilities of dog owners, and the rights of individuals who have been bitten or attacked by a dog. It will showcase your firm’s experience in handling dog bite cases and seeking compensation for victims, including medical expenses, pain and suffering, and other damages.

Each practice area page will be tailored to provide informative content, relevant legal information, and a compelling call-to-action to encourage visitors to contact your law firm for assistance or further information. Our team of skilled content writers will ensure that these pages are optimized for search engines to increase their visibility in relevant search results.

We are committed to accurately representing your law firm’s areas of expertise and demonstrating your dedication to providing exceptional legal services to clients in Snellville, Georgia, and the surrounding areas.

On-Page SEO

Our dedicated team will conduct a thorough analysis of your website’s structure, content, and technical elements to optimize it for search engines. This will involve implementing relevant keywords, improving meta tags, optimizing headings and URLs, and enhancing internal linking. By enhancing the on-page SEO factors, we aim to improve your website’s visibility and organic search rankings.

Off-Page SEO

To further enhance your online presence and increase your website’s authority, we will employ various off-page SEO techniques. Our experts will create high-quality backlinks from authoritative websites, engage in guest blogging, submit your website to relevant directories, and actively participate in industry-related forums and communities. These efforts will help establish your law firm as a trusted and authoritative source within the legal community.

Blogging (4 posts per month)

Our team of professional content writers will create compelling and informative blog posts on a monthly basis. These blog posts will be tailored to address relevant legal topics, news, and trends that are of interest to your target audience. By consistently publishing high-quality blog content, we will not only provide value to your website visitors but also improve your website’s search engine rankings and overall online visibility.

Social Media Management

We will manage and optimize your law firm’s presence on various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and Google Business Profile. Our team will curate engaging and shareable content, respond to user comments and inquiries, and actively engage with your followers to foster brand loyalty and increase your social media reach. We will also utilize targeted advertising strategies to expand your online presence and attract potential clients in Snellville, Georgia, and surrounding areas.

Website Maintenance

To ensure your website operates at peak performance, we will provide comprehensive website maintenance services. This includes regular updates to your website’s software, plugins, and security features, as well as monitoring for any issues or errors.

Website Separation for Listing Legal Services in Jamaica

In addition to the main website, we’re separating out a dedicated sub-website that focuses specifically on listing your law firm’s legal services in Jamaica. This sub-website will serve as a comprehensive resource for individuals and businesses seeking legal assistance in Jamaica and will enhance your firm’s visibility and credibility in the local market.

One-Time Setups

In addition to our ongoing services, we will handle the setup of essential tools to enhance your digital marketing efforts:
Facebook Pixel: We will install and configure the Facebook Pixel on your website, enabling you to track and analyze user behavior, create custom audiences, and run targeted advertising campaigns on Facebook and Instagram.

Google Analytics: We will set up Google Analytics on your website, providing valuable insights into your website’s performance, user behavior, and traffic sources. This data will help us refine our strategies and measure the effectiveness of our digital marketing efforts.

Google Search Console: We will configure Google Search Console, allowing us to monitor and optimize your website’s presence in Google search results. This tool will provide valuable information about your website’s indexing status, search queries, and potential issues that may affect your organic rankings.

Google Looker Studio: We will set up Google Looker Studio, a powerful data visualization and analytics platform that enables you to gain deeper insights into your website’s performance, marketing campaigns, and audience behavior. This tool will help us uncover valuable data patterns and make data-driven decisions to improve your digital marketing strategies.

Investment and Terms

The monthly cost for the comprehensive digital marketing services outlined above is $2,200 per month. This price includes all the services mentioned, including on-page SEO, off-page SEO, blogging (4 posts per month), social media management (Instagram, Facebook, Twitter, LinkedIn, Google Business Profile), and website maintenance. The one-time setups for Facebook Pixel, Google Analytics, Google Search Console, and Google Looker Studio are also included in the initial setup fee.

We require an initial commitment of [Initial Commitment Period, e.g., 6 months] to allow sufficient time to implement our strategies and demonstrate the effectiveness of our services. After the initial commitment period, our services will continue on a month-to-month basis, giving you the flexibility to adjust or cancel the services with a [Notice Period, e.g., 30 days] notice.

Your Investment

Monthly SEO, Blogging, and Social Media Management

$2200.00

Website Separation ($1500 Waived)

$0.00

Website Maintenance ($59 Waived)

$0.00

One-Time Setups ($750 Waived)

$0.00

Initial Practice Areas Website Pages ($1050 Waived)

$0.00

Total: $2200

By partnering with Innovative Flare, you can expect comprehensive and results-driven digital marketing services that will help drive more targeted traffic to your website, increase your online visibility, and ultimately attract more potential clients to your personal injury law firm in Snellville, Georgia. We are committed to delivering exceptional service and achieving your marketing goals. We would be delighted to discuss this proposal further and address any questions or concerns you may have. Please feel free to reach out to us at clynch@innovativeflare. We look forward to the opportunity to work with you and contribute to the growth and success of Langrin-Robertson Law. Thank you for considering our proposal.

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.

This proposal has already been approved!

Innovative Flare is a full-service digital marketing agency based in West Palm Beach, FL. In today's digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in realtime. Innovative Flare combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.

Our Services

Innovative Flare is an end-to-end provider of digital marketing services. Whether you're looking for a turnkey managed strategy, an independent audit, or services specific to a short-term campaign, our experience and approach are sure to prove to be a valuable asset. Our in-house services include:

-Search Engine Marketing
-Search Engine Optimization
-Social Media
-Web Design & Development
-Digital Content & Video

Search Engine Marketing

More than 90% of online experiences begin with a search engine query. Search Engine Marketing (SEM) puts your brand at the top of search results for queries relevant to your brand and audience. This valuable advertising real estate can provide an immediate source of targeted traffic to your website, driving conversions and contributing to revenue growth. Our SEM services include:

-SEM Strategy Development
-Search Engine Research
-Campaign Setup
-Turnkey SEM Campaigns
-SEM Optimization

At Innovative Flare, we have extensive experience leveraging SEM to drive growth for our clients. Our approach to SEM is data-driven, which allows us to deploy campaigns that focus on efficiency and constant improvement.

Search Engine Optimization

Billions of web browsing sessions begin with a search query every day. With more than a billion websites competing for the top spot in search results, it can be difficult to drive traffic to your site from search engines. At Innovative Flare, we specialize in an innovative approach to SEO that uses white-hat tactics to put your website at the top of your target audience's searches. Our SEO services include:

-Keyword Research
-Technical SEO
-Full SEO Audits
-SEO Consulting

Our relentless approach to search engine optimization ensures that your business will stand out among the sea of competitors on the search results page.

Social Media

Social Media has changed how brands communicate with their audiences forever. Whether your business is a B2B or B2C brand, social media is a powerful way to build brand awareness, build a positive image, and drive lead generation. We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business. Our full suite of social media services includes:

-Social Strategy Development
-Social Media Consulting
-Social Media Advertising
-Community Engagement

Our data-driven approach ensures that you understand the true ROI of your social media efforts, and our team works tirelessly to improve the return on your investment in social media.

Web Design & Development

Your website is the center of your digital presence. It's one of the few places on the internet where you can deliver your brand's message free of distortion or distraction. Innovative Flare 's web development services are perfect for brands at any stage. Our web development team can help you build your brand's website from the ground up. We specialize in building websites that tell a unique brand story while meeting the expectations of today's most discerning consumers. If your website is already built but isn't performing to expectations, we can perform a detailed audit and work with you to improve site architecture, design, and responsiveness.

Digital Content & Video

Content is the king of today's marketing environment. The most successful brands in the world have developed detailed content strategies that help them inspire, entertain, and educate their target audiences. At Innovative Flare, we specialize in helping our clients plan, produce, and promote content that drives audience engagement and conversions. Our full suite of content services includes:

-Digital Content Strategy
-Content Production
-Video Production
-Graphic Design
-Multi-language Content

Whether you're producing blog posts, images, or videos, Innovative Flare can be trusted to support your content marketing efforts.

Terms and Conditions

Innovative Flare bases all of our Search Engine Optimization (SEO) and marketing on the guidelines, best practices, and procedures of Search Engine standards. This includes focusing on high-quality content as well as Google Search Console design/content, technical and quality guidelines. We do not practice black hat tactics or unethical SEO methods, such as keyword stuffing, invisible text, hidden links, duplicate content or blog spam. We follow Search Engine guidelines and techniques that we believe are in the best interest of our clients' branding and online marketing presence. We are continuously educating ourselves with the latest updates and trends related to Search Engines and SEO. Innovative Flare is not affiliated with or have any special relationship with any search engine, including Google, Yahoo, Bing, Facebook, Twitter, Instagram, etc. We cannot guarantee any specific search engine rankings, listings on search engines or directories listings. We do not manipulate or control search engine results. Due to ever-changing search engine algorithms, the process of ranking can take anywhere from a few months to a year before showing any significant results. Your ranking will fluctuate, as the ranking algorithms are constantly being tweaked to deliver the best product to consumers. Through our SEO services, Innovative Flare works towards increasing targeted traffic to the customer's website over a period of time using Search Engine Marketing (SEM) strategies and other strategies as agreed to by the client. Some of these services could include but are not limited to: keyword research, meta tag optimization, link optimization, image optimization, social media marketing, XML sitemap creation, inbound links, submitting your website to general and vertical directories, utilization of Google products: Search Console and Google Analytics and more. SEO is a constantly changing industry and it is impossible for any business or organization to guarantee high rankings for a website or webpage. Be wary of SEO services companies or organizations that promise or guarantee specific rankings in search engines. Google explicitly warns against companies that make such promises. Please note, a new website may get a temporary boost in the search engine results pages, this is known as the 'new site boost', but it will eventually settle into its real position. Also, your site traffic can drop after a website relaunch and it can take a few months for traffic to rise again. This time allows for search engines to re-crawl the new pages of a site and index those pages for search results. Traffic can also drop due to lack of SEO for the site, host or server issues, 404 issues or more. While we take as many measures as we can to help your site avoid a drop in traffic, we are not responsible for any traffic reduction that may occur. The client agrees to pay our standard rate of $95/hr for additional work, outside of the original scope of this document, as well as any 3rd party software or services that are recommended by the Marketing Agency and reviewed and approved by Client.