Dear Dr. Kane,
I hope this letter finds you well. As a dedicated and experienced digital marketing agency, Innovative Flare is pleased to present you with a comprehensive digital marketing proposal for The Family Therapy Center. We have carefully analyzed your business and identified key marketing opportunities that can help you attract new clients in Broward County, Florida. Our proposal encompasses a range of services tailored specifically to meet your goals and requirements.
Scope of Services
Extensive Keyword Research
To improve your online visibility and ensure that your website is found by potential clients, we will conduct extensive keyword research. This process involves identifying the most relevant keywords and phrases that your target audience is searching for when seeking marriage and family counseling services in Broward County. By optimizing your website content with these keywords, we will enhance your search engine rankings and increase organic traffic.
Google Paid Search Advertising
To drive immediate results and increase your online visibility, we recommend implementing Google Paid Search Advertising. Our team will create targeted ad campaigns that display your ads to users searching for relevant keywords. By utilizing effective ad copy and optimizing bidding strategies, we will maximize your ad performance and drive quality traffic to your website.
On-page and Off-page SEO
Optimizing your website for search engines is crucial for long-term success. Our team will conduct a thorough analysis of your website’s structure, content, and user experience. We will implement on-page SEO techniques to improve your website’s visibility and ranking on search engine result pages. Additionally, we will develop a robust off-page SEO strategy, including link building and content promotion, to enhance your website’s authority and reputation.
Blogging (4 posts per month)
To establish your expertise and engage with your target audience, we will create and publish one high-quality blog post per week. These blog posts will address relevant topics in the field of marriage and family counseling, providing valuable insights and guidance to your potential clients. By consistently producing informative and engaging content, we will enhance your website’s visibility, attract more organic traffic, and establish your brand as a trusted resource.
Social Media Management
We understand the importance of maintaining a strong social media presence in today’s digital landscape. Our team will create and manage your social media accounts on platforms such as Facebook and Instagram. We will develop a tailored social media strategy that aligns with your brand image and goals, create engaging content, and actively engage with your audience to foster meaningful connections and increase brand awareness.
Social Media Ads Management on Facebook and Instagram
To maximize your reach and generate leads, we will leverage the power of social media advertising. Our team will create and manage targeted ad campaigns on Facebook and Instagram, ensuring that your ads are displayed to a highly relevant audience. By utilizing advanced targeting options and compelling ad creatives, we will drive traffic to your website and increase conversions.
Google Business Profile Management
Optimizing your Google Business profile is essential for attracting local clients. We will claim and optimize your Google Business profile, ensuring accurate information, attractive visuals, and positive customer reviews. By leveraging this powerful local search tool, we will increase your online visibility in Broward County and make it easier for potential clients to find and contact your business.
Local Listings Management
To expand your online presence and improve your local search visibility, we will actively manage your business listings on popular online directories such as Yelp, Yellow Pages, and Bing Places. Our team will ensure that your business information is consistent and up-to-date. Our team will ensure that your business information is consistent and up-to-date across all directories. This will improve your local search rankings and make it easier for potential clients in Broward County to find your counseling center.
Performance Tracking and Reporting
We believe in transparency and accountability. Our team will provide regular reports detailing the performance of your digital marketing campaigns. These reports will include key metrics such as website traffic, conversion rates, keyword rankings, social media engagement, and ad performance. By analyzing these metrics, we can identify areas of improvement and refine our strategies to maximize your return on investment.
Investment
Our pricing for the proposed digital marketing services is as follows:
- Extensive Keyword Research:
$800 one-time charge::waived:: - Google Paid Search Advertising: $1500 per month (ad spend not included) (Recommended ad spend is $3500 to $5500 per month)
- Blogging and SEO: $2300 per month
- Social Media Ads Management on Facebook and Instagram: $850 per month (Recommended ad spend is $1000 to $2000)
- Social Media Management: $700 per month
- Google Business Profile Management: $450 per month
- Local Listings Management: $750 per year per location
- Setup Google Ads and Conversion Tracking:
$800::waived:: - Setup Google Analytics:
$250::waived:: - Setup Google Search Console:
$200::waived:: - Setup Facebook ads and pixel:
$250::waived::
Total monthly investment: $5000 (does not include campaign budget)
Total yearly investment: $750 per location
Total one-time investment: $800::waived::
Please note that the above prices are estimates and may vary based on the scope and complexity of your project. We will provide you with a detailed breakdown of the costs in the final agreement.
Next Steps
We are excited about the opportunity to work with The Family Therapy Center and help you achieve your digital marketing goals. To proceed with our services, we recommend scheduling a meeting to discuss your requirements in more detail. This will allow us to tailor our strategies to your specific needs and answer any questions you may have.
To schedule a meeting or if you have any further inquiries, please don’t hesitate to contact me at [email protected] or (561) 247-2776 by leaving a voice message. We look forward to partnering with you and contributing to the success of The Family Therapy Center.
Thank you for considering Innovative Flare as your digital marketing agency. We are confident in our ability to deliver exceptional results and look forward to the opportunity to work together.
Sincerely,
Collin Lynch
Innovative Flare is a full-service digital marketing agency based in West Palm Beach, FL. In today's digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in realtime. Innovative Flare combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.
Innovative Flare is an end-to-end provider of digital marketing services. Whether you're looking for a turnkey managed strategy, an independent audit, or services specific to a short-term campaign, our experience and approach are sure to prove to be a valuable asset. Our in-house services include:
Your website is the center of your digital presence. It's one of the few places on the internet where you can deliver your brand's message free of distortion or distraction. Innovative Flare 's web development services are perfect for brands at any stage.
Our web development team can help you build your brand's website from the ground up. We specialize in building websites that tell a unique brand story while meeting the expectations of today's most discerning consumers.
If your website is already built but isn't performing to expectations, we can perform a detailed audit and work with you to improve site architecture, design, and responsiveness.
