Marketing Proposal for The Family Therapy Center - Innovative Flare

Innovative Flare

Digital Marketing and Web Development Services

Marketing Proposal for The Family Therapy Center

Prepared by: Collin Lynch

Dear Dr. Kane,

I hope this letter finds you well. As a dedicated and experienced digital marketing agency, Innovative Flare is pleased to present you with a comprehensive digital marketing proposal for The Family Therapy Center. We have carefully analyzed your business and identified key marketing opportunities that can help you attract new clients in Broward County, Florida. Our proposal encompasses a range of services tailored specifically to meet your goals and requirements.


Proposal Text

Scope of Services

Extensive Keyword Research

To improve your online visibility and ensure that your website is found by potential clients, we will conduct extensive keyword research. This process involves identifying the most relevant keywords and phrases that your target audience is searching for when seeking marriage and family counseling services in Broward County. By optimizing your website content with these keywords, we will enhance your search engine rankings and increase organic traffic.

Google Paid Search Advertising

To drive immediate results and increase your online visibility, we recommend implementing Google Paid Search Advertising. Our team will create targeted ad campaigns that display your ads to users searching for relevant keywords. By utilizing effective ad copy and optimizing bidding strategies, we will maximize your ad performance and drive quality traffic to your website.

On-page and Off-page SEO

Optimizing your website for search engines is crucial for long-term success. Our team will conduct a thorough analysis of your website’s structure, content, and user experience. We will implement on-page SEO techniques to improve your website’s visibility and ranking on search engine result pages. Additionally, we will develop a robust off-page SEO strategy, including link building and content promotion, to enhance your website’s authority and reputation.

Blogging (4 posts per month)

To establish your expertise and engage with your target audience, we will create and publish one high-quality blog post per week. These blog posts will address relevant topics in the field of marriage and family counseling, providing valuable insights and guidance to your potential clients. By consistently producing informative and engaging content, we will enhance your website’s visibility, attract more organic traffic, and establish your brand as a trusted resource.

Social Media Management

We understand the importance of maintaining a strong social media presence in today’s digital landscape. Our team will create and manage your social media accounts on platforms such as Facebook and Instagram. We will develop a tailored social media strategy that aligns with your brand image and goals, create engaging content, and actively engage with your audience to foster meaningful connections and increase brand awareness.

Social Media Ads Management on Facebook and Instagram

To maximize your reach and generate leads, we will leverage the power of social media advertising. Our team will create and manage targeted ad campaigns on Facebook and Instagram, ensuring that your ads are displayed to a highly relevant audience. By utilizing advanced targeting options and compelling ad creatives, we will drive traffic to your website and increase conversions.

Google Business Profile Management

Optimizing your Google Business profile is essential for attracting local clients. We will claim and optimize your Google Business profile, ensuring accurate information, attractive visuals, and positive customer reviews. By leveraging this powerful local search tool, we will increase your online visibility in Broward County and make it easier for potential clients to find and contact your business.

Local Listings Management

To expand your online presence and improve your local search visibility, we will actively manage your business listings on popular online directories such as Yelp, Yellow Pages, and Bing Places. Our team will ensure that your business information is consistent and up-to-date. Our team will ensure that your business information is consistent and up-to-date across all directories. This will improve your local search rankings and make it easier for potential clients in Broward County to find your counseling center.

Performance Tracking and Reporting

We believe in transparency and accountability. Our team will provide regular reports detailing the performance of your digital marketing campaigns. These reports will include key metrics such as website traffic, conversion rates, keyword rankings, social media engagement, and ad performance. By analyzing these metrics, we can identify areas of improvement and refine our strategies to maximize your return on investment.


Our pricing for the proposed digital marketing services is as follows:

  1. Extensive Keyword Research: $800 one-time charge::waived::
  2. Google Paid Search Advertising: $1500 per month (ad spend not included) (Recommended ad spend is $3500 to $5500 per month)
  3. Blogging and SEO: $2300 per month
  4. Social Media Ads Management on Facebook and Instagram: $850 per month (Recommended ad spend is $1000 to $2000)
  5. Social Media Management: $700 per month
  6. Google Business Profile Management: $450 per month
  7. Local Listings Management: $750 per year per location
  8. Setup Google Ads and Conversion Tracking: $800::waived::
  9. Setup Google Analytics: $250::waived::
  10. Setup Google Search Console: $200::waived::
  11. Setup Facebook ads and pixel: $250::waived::


Total monthly investment: $5000 (does not include campaign budget)
Total yearly investment: $750 per location
Total one-time investment: $800::waived::

Please note that the above prices are estimates and may vary based on the scope and complexity of your project. We will provide you with a detailed breakdown of the costs in the final agreement.

Next Steps

We are excited about the opportunity to work with The Family Therapy Center and help you achieve your digital marketing goals. To proceed with our services, we recommend scheduling a meeting to discuss your requirements in more detail. This will allow us to tailor our strategies to your specific needs and answer any questions you may have.

To schedule a meeting or if you have any further inquiries, please don’t hesitate to contact me at [email protected] or (561) 247-2776 by leaving a voice message. We look forward to partnering with you and contributing to the success of The Family Therapy Center.

Thank you for considering Innovative Flare as your digital marketing agency. We are confident in our ability to deliver exceptional results and look forward to the opportunity to work together.


Collin Lynch

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.

To Accept, Type Your Full Name Below

Innovative Flare is a full-service digital marketing agency based in West Palm Beach, FL. In today's digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in realtime. Innovative Flare combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.

Our Services

innovative flare services Innovative Flare is an end-to-end provider of digital marketing services. Whether you're looking for a turnkey managed strategy, an independent audit, or services specific to a short-term campaign, our experience and approach are sure to prove to be a valuable asset. Our in-house services include:
  • -Search Engine Marketing
  • -Search Engine Optimization
  • -Social Media
  • -Web Design & Development
  • -Digital Content & Video

Search Engine Marketing

More than 90% of online experiences begin with a search engine query. Search Engine Marketing (SEM) puts your brand at the top of search results for queries relevant to your brand and audience. This valuable advertising real estate can provide an immediate source of targeted traffic to your website, driving conversions and contributing to revenue growth. Our SEM services include:
  • -SEM Strategy Development
  • -Search Engine Research
  • -Campaign Setup
  • -Turnkey SEM Campaigns
  • -SEM Optimization
At Innovative Flare, we have extensive experience leveraging SEM to drive growth for our clients. Our approach to SEM is data-driven, which allows us to deploy campaigns that focus on efficiency and constant improvement.

Search Engine Optimization

Billions of web browsing sessions begin with a search query every day. With more than a billion websites competing for the top spot in search results, it can be difficult to drive traffic to your site from search engines. At Innovative Flare, we specialize in an innovative approach to SEO that uses white-hat tactics to put your website at the top of your target audience's searches. Our SEO services include:
  • -Keyword Research
  • -Technical SEO
  • -Full SEO Audits
  • -SEO Consulting
Our relentless approach to search engine optimization ensures that your business will stand out among the sea of competitors on the search results page.

Social Media

Social Media has changed how brands communicate with their audiences forever. Whether your business is a B2B or B2C brand, social media is a powerful way to build brand awareness, build a positive image, and drive lead generation. We specialize in strategic social media campaigns that focus on building and protecting a positive brand image, creating loyalty among fans, and driving new leads for your business. Our full suite of social media services includes:
  • -Social Strategy Development
  • -Social Media Consulting
  • -Social Media Advertising
  • -Community Engagement
Our data-driven approach ensures that you understand the true ROI of your social media efforts, and our team works tirelessly to improve the return on your investment in social media.

Web Design & Development

Your website is the center of your digital presence. It's one of the few places on the internet where you can deliver your brand's message free of distortion or distraction. Innovative Flare 's web development services are perfect for brands at any stage. Our web development team can help you build your brand's website from the ground up. We specialize in building websites that tell a unique brand story while meeting the expectations of today's most discerning consumers. If your website is already built but isn't performing to expectations, we can perform a detailed audit and work with you to improve site architecture, design, and responsiveness.

Digital Content & Video

Content is the king of today's marketing environment. The most successful brands in the world have developed detailed content strategies that help them inspire, entertain, and educate their target audiences. At Innovative Flare, we specialize in helping our clients plan, produce, and promote content that drives audience engagement and conversions. Our full suite of content services includes:
  • -Digital Content Strategy
  • -Content Production
  • -Video Production
  • -Graphic Design
  • -Multi-language Content
Whether you're producing blog posts, images, or videos, Innovative Flare can be trusted to support your content marketing efforts.

Innovative Flare bases all of our Search Engine Optimization (SEO) and marketing on the guidelines, best practices, and procedures of Search Engine standards. This includes focusing on high-quality content as well as Google Search Console design/content, technical and quality guidelines. We do not practice black hat tactics or unethical SEO methods, such as keyword stuffing, invisible text, hidden links, duplicate content or blog spam. We follow Search Engine guidelines and techniques that we believe are in the best interest of our clients' branding and online marketing presence. We are continuously educating ourselves with the latest updates and trends related to Search Engines and SEO. Innovative Flare is not affiliated with or have any special relationship with any search engine, including Google, Yahoo, Bing, Facebook, Twitter, Instagram, etc. We cannot guarantee any specific search engine rankings, listings on search engines or directories listings. We do not manipulate or control search engine results. Due to ever-changing search engine algorithms, the process of ranking can take anywhere from a few months to a year before showing any significant results. Your ranking will fluctuate, as the ranking algorithms are constantly being tweaked to deliver the best product to consumers. Through our SEO services, Innovative Flare works towards increasing targeted traffic to the customer's website over a period of time using Search Engine Marketing (SEM) strategies and other strategies as agreed to by the client. Some of these services could include but are not limited to: keyword research, meta tag optimization, link optimization, image optimization, social media marketing, XML sitemap creation, inbound links, submitting your website to general and vertical directories, utilization of Google products: Search Console and Google Analytics and more. SEO is a constantly changing industry and it is impossible for any business or organization to guarantee high rankings for a website or webpage. Be wary of SEO services companies or organizations that promise or guarantee specific rankings in search engines. Google explicitly warns against companies that make such promises. Please note, a new website may get a temporary boost in the search engine results pages, this is known as the 'new site boost', but it will eventually settle into its real position. Also, your site traffic can drop after a website relaunch and it can take a few months for traffic to rise again. This time allows for search engines to re-crawl the new pages of a site and index those pages for search results. Traffic can also drop due to lack of SEO for the site, host or server issues, 404 issues or more. While we take as many measures as we can to help your site avoid a drop in traffic, we are not responsible for any traffic reduction that may occur. The client agrees to pay our standard rate of $95/hr for additional work, outside of the original scope of this document, as well as any 3rd party software or services that are recommended by the Marketing Agency and reviewed and approved by Client.