Using Storytelling as a Marketing Tool in 2022
Consider the last time you read an exciting book or listened to an engaging podcast. You were so absorbed in it that you lost all awareness of your surroundings. You finally snap back into reality by hearing a sudden noise or someone bulging into your space and calling your name.
Storytelling has that power. Your attention is constantly captivated by this other world, and it draws you in without letting go. Wouldn’t it be great if you could leverage this power in your marketing campaign to capture potential customers’ undivided attention?
Guess what… you certainly can!
And this is how.
Using storytelling to stir empathy in customers
By using storytelling in your marketing campaigns, you can arouse empathy in your prospects and customers.
It would be inappropriate for a business to sell anything without understanding the frustrations and challenges that customers face.
Businesses can then use this information to create stories that show how their products have helped customers with their problems and frustrations. They can do this by interviewing the customers themselves.
An example would be creating a video showing how the customer was frustrated with a specific issue but found a solution in your business’s products.
Watching this will make potential customers feel empathic, and they will be more likely to trust your brand. As a result, you will solidify your brand in the minds of potential customers and turn them into repeat and loyal customers.
Most businesses advertise aggressively, resulting in a negative impact on customer attention spans. It is rare for them to look at an advertisement for long enough before moving on to the next.
Storytelling is one of the best methods for capturing and maintaining their attention. As a result, you’ll be able to influence their buying decisions.
Stories can move the customer’s emotions, and by this, you can steer their emotions towards purchasing your business products.
Great stories also mean great content
You can provide stories in your blogs, giving your site visitors something interesting and exciting to read about.
One way you can create loyalty is by providing free content that is also exciting and engaging.
Readers will automatically associate your brand with certain things if you consistently provide top-quality content and stories. When they need these things, it is your business they will think about first.
When people hear an exciting and even inspiring story, it arouses certain emotions in them. As they are reading the story, they are also creating mental images. This means that the story remains etched into their memory.
Marketers can use this to their advantage. Now that they have customers hooked, the customers will think about the brand next time they need a product.
For instance, imagine a story about a woman who lost 30 pounds of body fat in a month. Your first reaction will be wow? If you have been trying to lose weight, then this will arouse curiosity in you as you wonder how you can do that and achieve similar results.
Marketers can then use this connection to sell their products.
One thing is for sure. Storytelling works. It is that one tool that you can always rely upon with your marketing. It appeals to the customer’s emotions and urges them toward taking a specific action. This builds trust in the brand and makes it easier to sell products to the customers.