A Premium Domain Name Can Help Your Business Stand Out
The world has progressively realized that the future of global enterprises, especially in traditional industries such as health and wellness, is online and backed by premium domain names. And, as expected, there has been a major rush of entrepreneurs into the field.
If the previous years have made anything clear, it’s that a healthy body is the most valuable possession someone can have. And in response to the particular issues clients encounter, the health and wellness business does a fantastic job of fortifying itself and adopting new technology.
The Global Wellness Institute estimates that the global worth of the health and wellness business is $4.5 trillion. McKinsey’s analysis indicates that the wellness industry alone is worth over $1.5 trillion, with an annual growth rate ranging from 5 to 10%.
And given the importance of wearable technologies, health and wellness apps, virtual sessions, and AI in healthcare, the overall trajectory of the industry is changing, and you can’t afford to overlook your domain name since it’s the one primary link that ties everything together.
Now that it’s evident that a traditional brick-and-mortar store is no longer adequate to fulfill the demands of the expanding market finding catchy brand name ideas and obtaining a website with a matching domain name is the ideal method to develop a solid foundation for your health and wellness firm.
Here’s how you can obtain it.
Four Steps to Building a Strong Domain for Your New Health & Wellness Business
Not every new entrepreneur is concerned with the appearance of their website or the strength of their domain name. And most entrepreneurs that care often find it challenging to establish a compelling domain name that expresses their brand identity.
The fact that premium domain names are so good at drawing traffic and ensuring clients of the quality and integrity of businesses is one reason why strong, high-value domain names for health businesses are precious in the market.
That being stated, the procedures mentioned below will provide you with practical guidance that will assist you in creating a premium domain for your company.
1. Concentrate on Obtaining a Fitting and Memorable Domain Name
77% of your target customers‘ purchase decisions are impacted by your brand name, and this is especially true in the health industry, where trust is key. Picking a domain name that’s an exact match with your business would further help preserve the trust your brand name gives your healthcare business.
The finest domain names are frequently perfect matches for the businesses they represent. So make sure you have a strong brand name since it will make it simpler to find a premium domain name that accurately expresses your company.
Furthermore, choosing a random domain name, or even a poor one that barely reflects your healthcare company’s identity, could make it less memorable and spoil your brand’s online success.
Getting a domain name that is the same as your brand name, like mayoclinic.com and webmd.com, can offer online credibility to your health and wellness firm.
2. Focus on Short Domain Names
Keep in mind that the best domain name for your company is one that is short, distinctive, and simple. Having your health company’s domain name short and simple makes it easy to say, remember, and find online—all of which are important characteristics of a premium domain name.
You should be well aware that our brain’s working memory is essential for retaining information. And a person can only devote a certain amount of working memory to remembering your domain name.
The ideal character range that’s easy for people to recall is between 3 and 5 characters, whereas the average is between 10 and 12. Beyond that, our memory begins to fail. Using a short, snappy, and distinctive premium domain name is the best way to attract your client’s attention and make your domain name memorable.
You should be aware, though, that because of their simplicity and value, short domain names of 3 to 5 characters are among the most difficult to get a hold of because the majority of those words have already been taken.
So, look for short domain names such as self.com, shape.com, active.com, and sonima.com. But while you’re at it, avoid short domain names that are difficult to spell, understand, speak, or contain numbers or symbols, since they might have an impact on how memorable your domain name becomes.
3. Prioritize Obtaining Top-Level Domain Extensions
Although the internet has grown significantly in recent years, top-level domain extensions (TLDs) such as .com, .org, and .net remain the most popular extensions for the majority of trustworthy online pages. People have grown so accustomed to engaging with these domain names that most buyers believe companies lacking TLDs are untrustworthy.
A detailed study conducted by the Domain Name Association found a 145% rise in the number of new domain extensions. Nonetheless, none of these new extensions could challenge the ‘.com’ extension’s dominance.
Dot com domain names have become extremely valuable due to great demand. But if you’re an entrepreneur prepared to invest the time and effort necessary to advertise your domain name, you can choose from different top-level domain extensions such as .io, .co, .edu, or even country-specific extensions such as .us or .co.uk.
4. Use Keywords if You Must, but Do So With Caution
Using industry-specific keywords such as fitness, gym, nutrition, and green is a wonderful way to simply describe your brand to your target clients and provide further information about your business and its specialty.
Keyword-based domain names are quite common in the health and wellness business since they are not only simple to construct but also quickly connect with your clients by displaying the personality of your company. Domains such as MyFitnessPal.com, YogaJournal.com, and VeryWellHealth.com are excellent examples.
However, while keyword-rich names such as everydayhealth.com and healthcare.com are memorable and SEO-friendly, they can be difficult to market and run the risk of seeming generic and unoriginal to customers. And this might have a negative impact on the performance of your health and wellness business.
It’s Time to Act!
Picking a premium domain name for your health and wellness brand will be challenging, as with most things, but we’re certain that the information we’ve provided here has prepared you with the path you need to follow in choosing the best domain name for your business. So, what are you still waiting for? Take out your notebook and paper, and start brainstorming great domain name ideas.
About the author
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.