Your Brand’s Voice on Social Media is Critical for Your Business
It’s not enough to have your brand ably represented on social media.
Millions of brands are already there, but what separates you from the lot is your unique voice that’s also audible enough to come out of the noise.
Your unique voice should be reflected in all your posts, tweets, images, and videos as you go about your routine on social media.
It should also reflect your brand’s values of high esteem and its unique selfless culture. And again, it’s rowdy on social media, so you have to be audible, which starts by amplifying your voice with some of the tips that will be shared in this article.
Get your voice amplified with the tips below.
1. Define your Core Values
You might have done this on your website, but you need to bring it down to social media. Part of being audible through the noise is making a strong statement of who you are and what you stand for as a brand. This will help your audience identify with you better and pledge their loyalty.
Furthermore, your core values aren’t all about what you stand for or represent; they’re also about what you don’t do and what you can’t be found associating with. You need to make this known through your social media posts, so your followers know you’re the first port of call when it comes to certain areas of business that align with your values.
2. Capitalize on Similar Core Values Shared with Experts
There are experts and thought leaders who share similar values with your brand. Capitalize on them to make your voice louder. Inject a few of their popular mantras into your posts organically and with hashtags. Most people love to associate with the big names, and if your brand is saying something similar to what the big names are saying, use that to your advantage.
It makes your voice on social media more credible, and soon your followers will begin to associate your brand with class and quality. But, on the other hand, since you speak the same language as some of the leading voices in the industry, they might perceive your brand as a protégé, and you never can tell how many results this will generate for you.
3. Be Selfless
Your audience needs to feel loved by their brand. This love should be reflected daily in every content that you feed them. Although once in a while, you could throw a few selfish accomplishments but make every post about your audience. Show them how much you care.
Let them understand you won’t be in business without them, let them feel that they are the live wire of the company, inflate their ego, make them feel too important, be customer-centric, and your voice will be louder.
4. What you Say and How You Say it are different
Tone matters in the few words you’ll be using to feed your audience in social media posts. What you’re saying isn’t as important as how you’re saying it. Unless it’s a video post, you can be easily misinterpreted. Your post could sound harsh and too strict, but the message is still there and won’t be heard.
If you’re telling someone to come to buy what you’re selling, no matter how good the product is, the buyer will pass if you’re raising your voice with a sense of pride in your gut. But if you come humbly with some sense of humor or jovial mood, concern, and sincere love to satiate the buyer’s need, you’ll pique their interest.
The same goes for your voice on social media. Some words are a little more sensitive than others, some are too rigid and harsh, and you might be hurting your audience. Choose your words wisely because it doesn’t matter what you’re saying, but how you’re saying it.
5. Be 70% Informal and 30% Formal
By being informal, you relate with your audience like you were their friend from college or around the hood. Think of your brand as a person and not as a business entity to get a proper hang of how to go about this. But then you still need to add a dash of formality so they won’t mistake you for a clown.
It’s risky sounding too informal and losing touch with professionalism. Blend them in a 70:30 ratio, and amid the uproar, some people can still hear your voice. Business isn’t just about transactions, it can lead to meaningful relationships from an online perspective, and you need to integrate that relational aspect into the online process.
Social Media is one of the busiest places online for digital marketing. It’s rowdy, and everyone’s voice is up in the air.
You need to be strategic for your voice to be heard, and that involves deploying some tactics that can make your voice stand out and be heard across all platforms where you market your products.