5 Easy Ways To Keep Website Traffic On Your Site For Longer

Business owners searching the web

Keeping visitors on your website as long as possible vastly increases your chances of converting them into customers. Statistics show that somewhere between 70% and 96% of users won’t return to a website after they leave it if they haven’t converted. This means that you have one chance to convert the web traffic that makes its way onto your site.

Here are some key ways you can keep visitors on your website longer and give yourself more chances to convert them into customers:

1. Be Strategic With Your Calls To Action

The call to action (or CTA) is arguably the most important part of any content. It tells the reader or the viewer what you want them to do. In order to keep people on your website for longer, you need to have clear calls to action on each page that guide visitors to take that action.

For example, if you want someone to get in touch for a quote, you should have a clear button that says “Contact us now” or “Get a quote” right at the top of the page. This can either open a pop-up contact form, a chatbot messenger app, or take the visitor to the contact page of your website.

However, that visitor may not be ready to get in touch just yet. This means they’ll likely scroll a bit further down the page to read more. Therefore, you need to include a call to action at every logical point throughout the page so that it’s easy for the reader to take action when they’re ready. Remember to be strategic about placement and not overwhelm the page with CTA buttons.

2. Align Your Paid Ads With The Landing Pages

Paid ads on platforms like Facebook and Google Ads are popular for driving website traffic to your site. In addition, big and small brands use pay-per-click (PPC) and display media campaigns to get more people onto their websites. However, one factor that many people forget is that you need to keep those people on your website so that they can learn enough and then convert.

A major stumbling block is sending people to a page on your website that doesn’t align closely enough with the advert they clicked on. The worst-case example of this is when a company advertises a particular product, but the link sends the user to the website’s homepage rather than the product page.

Yes, this increases your website traffic, but it means the user will have to search through the site for the product. They may choose to do this, but it’s more than likely that they’ll simply go back to the search results and find a competitor that sends them where they want to go. This is exactly what you want to avoid.

3. Boost Your Internal Linking

These are the links between your web pages—not just your menu and main navigation, but the links you place within the content of the pages that go to other pages. This is a powerful way to keep people on your website because you’re constantly suggesting more information to read or more products to view. This can be a big help with converting visitors into customers.

One way to do this is to recommend a similar service or product page on each page. For example, on a homeware website, if someone is looking at a particular set of pots, you can link to similar sets from other brands or related products like sets of kitchen knives. You could also link them to any blog posts you’ve written to give them more information about the set or how to use it.

4. Keep Your Website Content Fresh

You need to give your visitors a reason to stay on your website. One of the best ways to do this is to constantly refresh your content. This doesn’t mean rewriting your whole website on a regular basis or completely redesigning it every few months. What it does mean is adding in new content. So, for example, even if you have an online portfolio site that showcases creative work and doesn’t include much text-based content, you can regularly update it with new works to keep visitors coming back for more.

Fresh content gives return visitors something new to look at and can keep them reading—and potentially converting.

The simplest option for fresh content that attracts website traffic is a blog. Just remember, you need to add to your blog at regular intervals. Once a week or twice a month is enough if you can’t commit to more. It’s also important to have a plan for what you’re going to write about in your blog. The topics need to be related to your brand and industry and provide useful information to your target audience.

It’s best to create lists of content pillars. For example, a shoe retailer can have pillars such as the history of footwear and brands, the best types of shoes for different situations, and proper care for shoes. From there, you can plan different blog topics and plot out which blog posts are going to be posted and when. This helps because you can write all the posts in one go and then post them as needed, rather than having to sit and think up something new each week.

5. Use Pop-Up Offers In The Right Way

Pop-ups are a great way to keep people on your website when they’re deployed properly. You can design and program them to literally pop up with a special offer or one more call to action when the program detects the person’s cursor is moving to browse away from the website.

A great way to do this is on product pages. Then, when the person is moving to leave the page, have a pop-up that shows off reviews of the product or more information that answers frequently asked questions about the product. This can entice the person to stay a bit longer and find out more—and hopefully convert them into a customer.

Website traffic statistics

Make Every Second Count

Attracting website traffic is only half the job done. You need a website designed to keep visitors browsing for longer. Following these five tips can optimize your site for maximum engagement and encourage visitors to make their way through the sales funnel. From the first click to conversion, if you design your website in a way that attracts and retains visitors, you’ll reap the rewards.

Contact Innovative Flare online or call (561) 247-2776 today to get help keeping visitors on your website longer.